The Italian luxury car brand is hoping its first UK TV campaign can help boost spontaneous awareness and position the brand as exclusive but more affordable than people might think.
The specialist toy retailer says the high street is “far from dead” but making sure it has a “key point of difference” in an increasingly competitive market will be integral to its success.
More than 7,000 ads were amended or withdrawn by the ASA in 2017 – a 47% rise on the previous year – but CEO Guy Parker says this doesn’t necessarily mean UK ad standards are getting worse.
On top of having its sights set on the natural beauty market, the UK specialist health retailer also sees a future in DNA and blood testing in-store.
The Marketing Week columnist and architect of Sport England’s ‘This Girl Can’ campaign will help the brand address key social issues to support its brand purpose of ‘building society, nationwide’.
This week’s deal might have created the UK’s biggest supermarket group, but questions remain over how the two businesses will work together when they have such distinctive brand propositions.
Sainsbury’s boss Mike Coupe believes that just because the two brands will be owned by the same company, that doesn’t mean they can’t co-exist.
The deal between the UK’s second and third biggest supermarkets gives the combined entity about 31% of the supermarket sector, ahead of current market leader Tesco.
The appointment comes five months after Asda’s chief customer officer announced a review of the supermarket’s agency relationships as it looks to better connect with its “value-seeking customers”.
The retailer wants to build an “emotional connection” with customers through its new campaign and better leverage its relationship with Sainsbury’s to help grow its audience and change brand sentiment.
The LA-based fashion brand, remembered for its upskirt shots and sexualised advertising, is taking it back to basics after an 18-month hiatus.
As part of the deal, Three customers will also be able to use Snapchat from now on without using any of their data allowance.
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
The UK publishing industry is launching what it claims is its most robust audience measurement to date in an effort to win back trust from advertisers and simplify the planning process.
Internet marketing budgets grew at the lowest rate since 2015 in the first quarter of the year, according to the latest IPA Bellwether, while main media advertising slipped into negative territory for only the second time in five years.