Almost 30% of marketers say they plan to increase their workforce over the next three months, according to the new IPA Bellwether; however, some were not so confident as concerns over Brexit and consumer confidence mount up.
Siemens wants to shake off perceptions that it is “traditional, large and not fast-moving” and show its “sexy” side as it looks to increase its appeal to future employees amid growing competition from the likes of Google and Tencent.
The North Face’s latest global campaign wants to inspire women from all walks of life to explore the great outdoors.
The restructure also combines the circulation division, now the largest contributor of profits to The Economist, with the sales, marketing, events and analytics teams.
While Asos would rather keep consumers on its own site, CEO Nick Beighton said he is open to experimenting with new ecommerce channels, including Instagram Shopping, over the next 12 months.
The changes mean Nectar customers will receive points based not just on how much they spend, but also on how frequently they shop and how long they’ve been shopping with the retailer.
The big agency holding groups must embrace change and find better ways of working if they are to serve the needs of brands today.
Shell wants to show it is serious about reducing the world’s carbon footprint through new fuel sources as part of efforts to shift more than 100 years of brand perception.
As it launches its first ever global campaign, Ace & Tate is hoping it can shake up the eyewear market by taking a customer-centric approach and being at the forefront of digital innovation.
Next is exploring how it can more effectively target customers online and offer more personalised products and services.
As smartphone sales growth declines for the first time, mobile brands are looking to innovate and push boundaries like never before. But are consumers ready?
The tech giant used Advertising Week Europe as an opportunity to reassure brands, publishers and marketers it is committed to improving digital advertising.
Mental health charity CALM says working with brands has helped it to increase awareness of male suicide in the UK from 19% to 43% over the last two years.
With the new Formula One season starting next weekend, the racing brand is hoping to shift brand perceptions and build a new identity centred around its fans.
Morrisons says its local produce offering is playing a vital role in the journey to recovery, while marketing is seen as an area to cut costs.