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KFC’s dancing chicken most complained about ad of 2017
Ellen HammettMoneysupermarket.com, Dove, McDonald’s and Match.com also featured in the ASA’s top 10.
‘Bullish’ Brits enter 2018 with increased levels of consumer confidence
Ellen HammettThe latest consumer confidence barometer from GfK reveals a boost in consumer confidence across all categories in January.
Alibaba kicks off Olympics sponsorship with first global brand campaign
Ellen HammettThe Chinese e-commerce business is looking to reach two billion consumers and “tens of millions” of merchants worldwide by 2036 as part of a decade-long sponsorship of the Olympics.