Ad industry comes together to tackle sexual harassment
Ellen HammettAd land is looking to get its “house in order” with the launch of the ‘timeTo’ initiative, which aims to combat sexual harassment in the sector.
John Lewis promises ‘bold moves’ as it vows to reinvent high street shopping
Ellen HammettRetailer promises to speed up pace of innovation after a challenging year that saw profits plummet and its staff bonus fall to the lowest level in 63 years.
Diageo: Programmatic enables us to do ‘really great marketing’
Ellen HammettA ‘controlled and pragmatic’ approach to the way Diageo uses digital is helping it form new global partnerships with publishers and driving sales.
Marketers undervalue the impact of traditional media channels
Ellen HammettRadio and print perform significantly better than advertisers and agencies expect for brand building campaigns, while online media is all too often overvalued.
Why Pritchard’s speech is a clear sign agencies must ‘reshape’ for the future
Ellen HammettPritchard’s speech highlights a “deepening chasm” between brands and the traditional agency world, one which signals a more integrated approach is on the horizon.
Maurice Levy warns brands the Internet of Things could make them ‘irrelevant’
Ellen HammettMobile World Congress 2018: Publicis Groupe’s chair and former CEO says marketers must change the way they think if they want to take on Amazon and Google.
F1 makes biggest ever investment in digital as it looks to serve fans better
Ellen HammettF1’s marketing boss admits it hasn’t served fans as well as it could have in the past, but hopes a new TV app will bring them closer to the brand.
How Unilever plans to change the ‘hostile’ startup environment for women
Ellen HammettMobile World Congress 2018: Unilever’s Aline Santos calls on the industry to come together to help achieve gender equality – something she says will not happen organically.
Ryanair’s CTO on why he is still confused by the marketing department
Ellen HammettMobile World Congress 2018: Ryanair’s chief technology officer says digital has transformed the business over the past four years, but he admits there is a disconnect between tech and marketing.
Samsung looks to a ‘new frontier’ of mobile intelligence
Ellen HammettMobile World Congress 2018: Samsung is looking to combine virtual reality, artificial intelligence and machine learning to create a “truly connected world”.
Nokia lays out smartphone ambitions with new devices and another retro reboot
Ellen HammettMobile World Congress 2018: Nokia lays out its long-term ambition to become one of the top smartphone players in the world with five new smartphones and a revamped 8110.
Deliveroo, Aldi, Asda: 5 things that mattered this week and why
Ellen HammettCatch up on all the big marketing news from this week, including Deliveroo’s new global campaign, why Aldi is in trouble with the ASA and the latest steps being taken to improve gender discrimination.
From catalogues to chatbots: The next stage of Boden’s digital transformation
Ellen HammettBoden’s director of digital experience on ‘re-establishing’ the brand online and enhancing its customer experience.
Aldi’s ‘irresponsible’ Christmas TV ad falls foul of alcohol ad rules
Ellen HammettThe ad regulator has ruled Aldi and its Christmas mascot Kevin the Carrot broke “strict alcohol rules” with an ad that was deemed likely to appeal to children.
Asda puts focus on improving brand trust after sales rise
Ellen HammettThe supermarket’s turnaround is still on track but analysts suggest it will need a better USP than being the ‘third cheapest supermarket’.