Renault looking to boost brand awareness in China with new Alibaba deal
Ellen HammettThe French car manufacturer says the Chinese market is a “top priority”, which is forecast to become the leading market for luxury vehicles by 2020.
Marketers ‘living in the dark ages’ when it comes to recruiting women
Ellen HammettMore than a third of execs think it is reasonable to ask women about their plans to have children in the future during recruitment, with the marketing industry performing little better.
Unilever, Bacardi, Amazon: 5 things that mattered this week and why
Ellen HammettCatch up on all the big marketing news from this week, including Keith Weed’s speech, Bacardi’s restructure and Alexa’s cat food blunder.
Nationwide, Calvin Klein, Footasylum: The top 10 YouTube ads in January
Ellen HammettThe most popular ads on YouTube last month included an ode to sibling rivalry, a game of ‘Never have I ever…’ and a very expensive trip to a laundrette.
New standards promise to bring ‘greater clarity’ to magazine industry
Ellen HammettThe changes aim to make it easier for advertisers to see the merits of individual titles at a glance.
‘Exploitative’ gambling ads face tougher regulation
Ellen HammettNew standards from the ad regulator aim to prevent appeals to those vulnerable to gambling problems, particularly urgent calls to action.
Amazon TV ad escapes ban despite causing customer device to place an order
Ellen HammettAmazon confirmed the ad triggered a customer’s Amazon Echo to place an order, but the ASA did not think the advert was “socially irresponsible”.
Giffgaff: Online ads don’t make a brand famous
Ellen HammettTV advertising and sponsorship has helped build it into the “ballsy brand it is today”.
Oasis on the challenges of GDPR and the ‘right to be forgotten’
Ellen HammettThe fashion brand admits it is still trying to work out how it will delete a customer’s personal data but says it sees opportunities in creating a single customer view.
Poundland’s ‘irresponsible’ #ElfBehavingBad social campaign banned
Ellen HammettFrom a lewd drawing on a car windscreen to a toy elf “tea bagging” a female doll, Poundland’s naughty elf fell foul of the UK’s advertising watchdog.
Co-op kicks off ‘year of eating together’ strategy with new marketing campaign
Ellen HammettThe new campaign is part of a wider strategy that includes product placement in Coronation Street and aims to show how food can bring people together.
Sainsbury’s, Alibaba, Unilever: 5 things that mattered this week and why
Ellen HammettCatch up on all the big marketing news from this week, including Sainsbury’s latest acquisition, Alibaba’s Olympic strategy and the most complained about ads of 2017.
Sainsbury’s buys Nectar for £60m in move to take loyalty ‘to the next level’
Ellen HammettThe acquisition of Nectar-owner Aimia’s UK business is part of a strategic drive to help the supermarket know its customers “better than anyone else”.
Lloyds’ winning C4 diversity campaign looks to end stigma of mental health
Ellen HammettThe campaign, which launches on mental health awareness ‘Time To Talk Day’, explores the common misconceptions about living with a non-visible disability.
KFC’s dancing chicken most complained about ad of 2017
Ellen HammettMoneysupermarket.com, Dove, McDonald’s and Match.com also featured in the ASA’s top 10.