Consumers’ attitudes towards the economy, their personal financial situations and purchasing have stabilised but they are still only hovering just above the historic lows recorded in 2008.
Michelle Klein may have a seat at Facebook’s top table, but there are still questions she believes she could have asked sooner that would have benefited her marketing career.
The latest IPA Bellwether survey shows the coronavirus pandemic has caused broad-based cuts to all forms of marketing activity, but this is a “high risk strategy” and marketers are being urged to think twice before pulling spend.
An almost doubling in online sales has not been enough to offset sales lost through store closures due to the Covid-19 pandemic as new chairman Sharon White accelerates plans to modernise John Lewis.
Faced with the realisation that not many people would see its first outdoor ad campaign, Emily Crisps had to find ways to ensure it had impact in other media.
The latest campaign from the UK’s biggest supermarket asks the nation to create and dedicate a special dish to a loved one and share it on social media.
Aldi’s first move to sell groceries online will see it offer food parcels for £24.99 that include 22 items as standard such as tinned soup, rice, pasta, antibacterial handwash and toilet roll.
It started with an unsuspecting trolley tunnel in Bude and ended with a 276% increase in social share of voice and a marriage proposal that went global.
As the UK’s first bank holiday weekend in lockdown approaches, what does a stay-at-home Easter look like for Britain?
GfK has put out a flash report into the impact the mounting coronavirus crisis is having on consumers that paints a stark picture of plummeting feelings over the economy, personal financial situations and purchase intent.
An increasing number of marketers are pulling back from advertising around news related to the coronavirus outbreak, yet there is evidence to suggest they should in fact be seeking it out.
Consumer confidence is likely to plummet even further as Covid-19 continues to spread across the UK, but brands should see this as an opportunity to be noticed, rather than keeping quiet.
ITV is using its reach and scale to support mental wellbeing during the coronavirus pandemic, with another film set to launch this week encouraging people to reach out to elderly or vulnerable neighbours.
Polaroid hopes the refreshed look will reclaim the colour spectrum as uniquely Polaroid and help create a more unified brand.
Saller has held Diageo’s top marketing job for seven years and was recently awarded a CBE in The Queen’s 2020 Honours list for services to business and equality.