First Direct repositions around financial wellbeing
Ellen HammettThe HSBC-owned bank wants to play a more active role in the wellness conversation and in a way that will put it “at the heart” of modern culture.
The HSBC-owned bank wants to play a more active role in the wellness conversation and in a way that will put it “at the heart” of modern culture.
John Lewis outlines “huge opportunities” to leverage the fact people shop for food more than they do non-food as it posts disappointing Christmas results and loses its managing director.
Robert De Niro goes mad for bagels, Paddy Power calls time on football shirt sponsorships and Colonel Sanders performs a Mother’s Day striptease, here’s part two of Marketing Week’s campaigns of 2019.
From chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge’s ‘back at the BBC’ memo, here’s part one of Marketing Week’s campaigns of 2019.
As attitudes change, brands old and new are changing the way they measure corporate success, with non-financial KPIs becoming an increasingly important part of the mix.
Since taking on the European CMO role, Benjamin Braun has brought a focus on measurement to its marketing strategy, while also hunting for creative ideas that can demystify technology.
The immersive campaign kicks off with a TV takeover tomorrow evening, which will see the 90-second ad air on ITV, Channel 4, Sky and social media at the same time.
M&S puts the product front and centre of its ads for both its food and clothing and home businesses as it looks to drive sales both online and in-store.
Kevin the Carrot is back for a fourth year with a ‘Christmas Spectacular’ of dancing mince pies and acrobatic veg – but not before Russell and his ‘Leafy Blinders’ try to stop him stealing the show.
The adult brand is hitting the high street for the first time to see how the online experience translates physically and what it can learn from customers.
Iceland is returning to a more traditional festive campaign after its divisive Rang Tan ad last year, with the focus on telling the ‘untold story’ around frozen food and the role it can play at Christmas.
Argos is featuring the catalogue in its Christmas campaign for the first time in a decade in an effort to get people talking and remind them what makes Argos unique.
A reduction in people’s confidence in their personal finances could impact consumer spending, which will no doubt ring alarm bells for retailers in the run-up to Christmas.
Econometrics have played a significant role in influencing Asda’s Christmas activity this year, as the supermarket looks to add another layer of emotional storytelling and align perceptions of quality with the in-store experience.
From ‘hippie gimmick’ to category disruptor, Mooncup has a new plan to ensure it stands out in the growing menstrual cup market where once it only had itself to compete with.