A focus on people and quick wins has allowed the UK’s largest electronical retailer to move away from a discount-heavy strategy it believes would have killed the business within five years.
Adland’s response to #MeToo has unveiled the next steps in its efforts to crackdown on sexual harassment in the advertising industry, including a new toolkit, training programme and refreshed campaign.
Clubcard, econometrics and working much more closely with the main Tesco brand form the foundations of F&F’s strategy to redefine what it means to be a supermarket fashion brand.
The Dubai-based airline is trying to find new, less transactional ways to reward people for their loyalty, as well as engaging customers at the moments where they are more likely to make an “instantaneous impulse purchase”.
Tesco’s outgoing chief executive talked semantic strategies, regrets and how “brutal objectivity” helped him lead one of the UK’s biggest business turnarounds.
The former marketing boss of Sainsbury’s Argos believes breaking down hierarchical barriers and reverse mentoring are key to building modern marketing teams.
M&S is relaunching Per Una with a new campaign and logo but has removed its Classics sub-brand in an effort to simplify its clothing portfolio.
Tesco’s Alessandra Bellini believes in the power of brands, is rigorous with measurement and doesn’t do what her customers say. She also just loves selling bananas. The winner of the Marketing Week Masters Marketer of the Year award explains how keeping it simple has helped turnaround the Tesco business.
Tesco is introducing a subscription element to Clubcard as it looks to drive loyalty and boost customer lifetime value by bundling together its grocery, mobile and bank offerings.
Tesco boss Dave Lewis, who announced his departure today, says spending 30 years as a marketer “understanding customers” helped him as CEO of the UK’s biggest supermarket.
Dubbed ‘The Future Partnership’, the restructure will see John Lewis’s managing director Paula Nickolds become executive director of brand, while Waitrose’s boss Rob Collins is leaving and marketing jobs are at risk.
1. Bad customer experience not the top reason for switching brands 62% of consumers who switched brand in the past 12 months did so because brands successfully attracted them, rather than bad customer experience pushing them away. 61% of consumers switched brand at least once in the last year, with automotive (70%) and supermarkets (68%) […]
All five measures in GfK’s consumer confidence index increased in September, compared to August, however views on the wider economy remain depressed and people are saving more.
Alongside a refreshed creative, the campaign includes a new partnership with GQ, a much bigger focus on influencers and a TV ad that has been produced in-house for the first time.
Patagonia is launching a new community platform, Action Works, that aims to highlight and support the work of NGOs trying to address the most pressing environmental challenges.