Marketing being the ‘greatest value driver’ and removing silos: Your Marketing Week
Ellen WhiteheadAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Octopus Energy’s CEO underlining the importance of marketing to the need to remove silos, it’s been a busy week. Here is my take.
‘Lessons learned the hard way’: Marketers on the mistakes they made while building sustainable brands
Ellen WhiteheadMarketing leaders from Abel & Cole, Who Gives A Crap and Allplants share their trials and tribulations from working to become a sustainable brand.
Co-op’s top marketer on why being an ‘oversimplifier’ is his ‘superpower’ in the boardroom
Ellen WhiteheadCo-op’s chief membership and customer officer Kenyatte Nelson says “simplicity” of communication helps him better connect with those at the top of the business to drive the importance of its membership scheme.
HSBC on the ‘double punch’ of dialling up distinctive assets
Ellen WhiteheadFor director of brand marketing, Sarah Mayall, the bank’s decision to hero its red hexagon logo is the “big win” of her time in role.