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You have many fine choices ahead of you
Tesco’s brand boss admits retail was an ‘alien planet’ when she joined the grocer
Michelle McEttrick had never worked in retail before she joined Tesco and admits to feeling out of depth when she first started but says the key to building a great team is having a range of people with complementary skills and experience.
Why John Lewis ‘turned left’ for unusually un-Christmassy festive blockbuster
Elton John has replaced the likes of Moz the Monster and Buster the Boxer this year after John Lewis pushed its long-standing creative agency adam&eveDDB to try something new.
John Lewis ditches traditional Christmas ad for Elton John biopic
The 140-second ad, which tells the story of Elton John’s life after he received a piano for Christmas, marks a change in creative direction for the retailer although keeps its festive positioning focused on thoughtful giving.
A third of brands admit to not disclosing influencer partnerships
While some brands do admit to flouting the rules, others are opting to work with micro-influencers in order to build trust and increase credibility.
