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You have many fine choices ahead of you
How to improve customer experience through internal communication
Sponsored by Salesforce
Marketers must embrace technology colleagues’ expertise so both work together for the customer rather than independently for themselves, according to senior executives at Marketing Week’s roundtable event.
Colin Lewis: It’s tempting to be cynical but ‘agile’ is the real deal
Agile might be a much derided buzzword but when marketers take their queues from software developers and begin to work in an ‘agile’ way it can offer big benefits to ways of working.
How Nationwide gave diversity a voice
Nationwide’s ‘Voices’ campaign achieved a double-pronged goal of providing a platform for diverse creative voices across the UK and helping grow the building society’s share of switched accounts to 20%.
Solidarity not charity: Why not-for-profits are shifting their marketing focus
A quiet marketing revolution has been happening in the charity sector as organisations look to not just help those in need but empower them.
