Brand strategy and distinctive assets: Your Marketing Week
Emily WalfordEvery Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. This week, it is all about brand strategy – from Tesco’s master brand approach to OS’s aim to boost mental availability. Here is my take.
Uncle Ben’s, Tesco Mobile, Confused.com: 5 things that mattered this week and why
Emily WalfordFrom Mars’s rebranding of Uncle Ben’s to a shift in marketing for Confused.com and the rise of DTC brands, catch up on the most important marketing news from the week.
Marketing Week Top 100 2020: The top marketers in consumer goods, tech and luxury
Emily WalfordMarketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Brands must dismantle the obstacles to creative effectiveness
Emily WalfordMarketing and creative teams shouldn’t be ‘task takers’, but strategic business partners. Here’s how brands can optimise their effectiveness.