Alarm bells ring after consumer expectations for 2021 take a dive
Emily WalfordThis month’s GfK research signals more pessimism and unease in the crucial run-up to Christmas.
Coke on how cutting brands will lead to stronger innovation
Emily WalfordCoca-Cola says revenue per innovation is already increasing as it focuses its efforts on fewer brands.
Premier Inn’s CMO on waking up the ‘dormant’ brand
Emily WalfordCovid might have forced Premier Inn to rip up the rulebook, but now it’s going back to its heritage and key assets to take its brand “to the next level”.
Unilever ups investment in ‘manpower intensive’ digital marketing
Emily WalfordUnilever is streamling innovation and investing in its brands as it looks to navigate the next period of Covid-19.