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Coca-Cola preps launch of ready-to-drink Costa product
Coca-Cola’s CEO James Quincey said “blurring category lines” is allowing the company to innovate in different areas.
P&G sees growth opportunities in grooming market despite poor results
Organic sales of grooming products were down 1% in its third quarter results, marking another tough period for the category, but the world’s largest advertiser believes all is still to play for.
Marketing budgets, retail sales, women in C-suite: 5 killer stats to start your week
We arm marketers with all the numbers they need to tackle the week ahead.
Marketoonist on the creative brief
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
