Designers now see the need to work to clear objectives and measure their work according to financial returns, offering marketers not just creative inspiration but a partnership in driving growth.
Erika Clegg Co-founder It is good, of course, that digital marketing has allowed you to become highly selective about who your brands target and to track the results of those interactions, giving you much more power over your campaigning. However, the downside is that it has also passed a large part of the ownership of your brands’ […]