Erin Lyons

Erin is the digital content producer at Marketing Week and runs our digital and social channels. She also reports on sport sponsorship and sport-related marketing news. She joined the team in November 2017 from Ten Eyewitness News based in Sydney, Australia.

Why tech cannot replace the human touch

The conversation at Salesforce’s annual Dreamforce conference was all about how technology can make marketers lives easier, from improving customer experience to better connecting with staff and customers, but as one marketer put it “technology follows everything else”.

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