Online shopping, customer experience, AI: 5 killer stats to start your week
Erin LyonsWe arm marketers with all the numbers they need to tackle the week ahead.
We arm marketers with all the numbers they need to tackle the week ahead.
Mark Sandys has worked at Diageo for more than two decades across various roles and markets, but if it weren’t for a few stern words of advice his career might have panned out very differently.
We arm marketers with all the numbers they need to tackle the week ahead.
Catch up on all the marketing news from the past week including another new product launch from Coke, ITV’s effectiveness reboot and Visa’s growing commitment to women’s football.
The campaign focuses on “empowerment and acceptance” as Visa looks to show how pivotal moments off the pitch can influence the next generation of female footballers as part of its FIFA Women’s World Cup sponsorship.
We arm marketers with all the numbers and data they need to tackle the week ahead.
We arm marketers with all the numbers they need to tackle the week ahead.
Shell Energy is launching its first marketing campaign since its purchase of First Utility last year as it brings the Shell brand into people’s homes for the first time.
Brits are less loyal to local produce than other nations, but Brexit could change that as import costs push foreign food prices up, giving brands a reason to promote Britishness at home.
The recruitment firm might seem like an odd choice of Premier League team sponsor but Hays says smaller firms shouldn’t be put off by the price tag and think about how they can drive engagement, not just awareness.
We arm marketers with all the numbers and data they need to tackle the week ahead.
Marketing Week reviews the latest books and blogs for marketers.
Risk taking is necessary if a brand intends to stand out, according to Marks & Spencer’s marketing boss for food and hospitality, but they mustn’t go so far they lose the brand’s identity.
We arm marketers with all the numbers and data they need to tackle the week ahead.
The supermarket’s managing director Richard Walker admits its banned Christmas ad “did nothing for sales”, and while its drive to remove palm oil has been expensive it is helping to strengthen its position as a corporate activist.