News International plans content models across titles
Gina LovettNews International is looking to bundle content across its titles to encourage subscriptions when its paywall rollout is complete.
Channel 4 and YouTube join search for UK standard video ad format
Gina LovettChannel4, YouTube, .Fox Video Networks and clients Aviva, Kronenberg, RAC and RIM are among the publishers and advertisers joining media agency Vivaki’s search for a standard long-form online video ad format in the UK.
The New York Times Company prepares for paywall launch
Gina LovettNew York Times and Boston Globe publisher The New York Times Company is committed to search engines and maintaining a flexible subscription model on the launch of its paywall early next year, said president and CEO Janet Robinson.
Retargeting creates significant rise in search
Gina LovettRetargeting generates the highest lift in search queries, according to a study by ComScore.
BA’s Davies joins BBC.com as first commercial director
Gina LovettBritish Airways’ head of global digital marketing Chris Davies is to join BBC.com as commercial director, a newly created role.
Quarter of consumers want brand information via Facebook
Gina LovettAlmost a quarter of consumers would prefer to receive information from a brand through Facebook rather than its website, according to research by digital consultancy Beyond.
Mail Online retains lead in August ABCEs
Gina LovettMail Online has retained its lead as the most popular online newspaper for the month of August, according to ABCE figures released today.
News of the World to charge for online content from October
Gina LovettNews International has officially announced that it will charge for News of the World digital content from October.
Display advertising gets back on track
Gina LovettThe multi-billion-pound online display market is experiencing a resurgence, boosted by innovation and expansion by specialist ad networks, and renewed confidence from advertisers and agencies.
Johnston Press appoints digital director
Gina LovettJohnston Press has appointed Henry Faure Walker, its general manager for The Scotsman Publications, as digital and business development director.
Mail Online only newspaper site to increase daily browsers in July
Gina LovettMail Online has again increased its average daily unique browsers and held its place as the most popular newspaper online, according to ABCE figures for July.
Experts say News of the World could get readers to pay
Gina LovettThe success of News of the World’s paid content will depend on the right payment system, tailoring the right content to the right user device, and the right social media integration, industry observers have said.
Independent and Evening Standard recruit digital chief
Gina LovettFormer News International digital strategist Zach Leonard has been appointed MD of digital for The Independent and London Evening Standard.
News of the World paywall planned for October launch
Gina LovettNews International is to put News of the World content behind a paywall by October, with The Sun to follow.
Times Online visitors almost halve since paywall introduction
Gina LovettThe number of visitors to Times Online has almost halved since the introduction of the paywall, according to ComScore’s latest figures for newspaper traffic during July.