Skype hopes flotation will raise $100m
Gina LovettSkype is looking to raise up to $100m through an initial public offering to grow its premium product business.
Behavioural targeting popular in US but lacks understanding
Gina LovettSome 72% of online publishers and 80% of media agencies in the US use behavioural targeting, according to a survey by US marketing body DM2Pro and AudienceScience.
Mirror and Telegraph see highest rises in online readers in June
Gina LovettThe Mirror and Telegraph saw notable rises in their numbers of unique browsers in June, according to ABC Electronic figures released today.
Ofcom finds ISPs not fulfilling broadband promises
Gina LovettUK web users aren’t receiving the broadband services advertised by ISPs, according to research by Ofcom.
Pearson announces interim profits of £178m
Gina LovettGlobal publishing group Pearson has announced operating profits of £178m, up 79% from 2009, in its interim results.
Lane-Fox to spearhead DirectGov transformation
Gina LovettThe Cabinet Office has tasked the Government’s UK digital champion Martha Lane-Fox with driving a “transformation and redirection” of centralised public services portal DirectGov.
P&G begins selling beauty products through Facebook
Gina LovettMax Factor has become the first Procter & Gamble brand to sell directly to consumers via Facebook as the FMCG giant experiments with ecommerce initiatives.
Forster Agency launches dating site for over-80s
Gina LovettMarketing communications specialist Forster agency has launched a dating website for the over-80s.
Trinity Mirror’s MEN to consolidate news operation
Gina LovettTrinity Mirror is to combine its Manchester Evening News and its 22 weekly titles’ teams into a single newsroom working across multi-platform content, resulting in the loss of up to 10 jobs.
Lane-Fox rallies industry support to deliver Government plans
Gina LovettThe Government’s digital champion Martha Lane-Fox is drafting in digital firms to help deliver Government objectives of providing web access for the 10m who are not online.
Unilever runs second campaign with ASOS for ice cream brand
Gina LovettUnilever has partnered with ASOS as part of a major integrated campaign to promote its Magnum Temptation ice cream brand.
Times discusses paid-content rationale
Gina LovettTimes.co.uk is banking on the quality of its content and “influential audience” to make its paywall a success.
Daily Mail looks to make it big in the US
Gina LovettMail Online has kicked off an aggressive push into the US, taking on editorial and sales staff at its recently established Los Angeles office to produce its first content dedicated to a US audience.
Government launches online crowdsourcing initiative
Gina LovettDeputy PM Nick Clegg will this morning unveil the Coalition Government’s first significant online crowdsourcing initiative, aided by a raft of digital tools.
IASH to detect brand misplacement as it happens
Gina LovettAd network trade body IASH is testing real-time content verification technology as a way of detecting online ad misplacement in real time.