Last month’s election sparked a surge in the number of total monthly and average daily unique browsers for online publishers across the board, according to ABCe figures released today.
Timesonline.co.uk has shut down, as News Corp advances towards a paid content publishing model.
Vauxhall is launching an online hub within Mothercare’s parenting website Gurgle as part of its £10m strategy promoting the relaunch of its Meriva family model.
IPC Media is to offer online contextual advertising for the first time.
A renewed deal with Waitrose has enhanced online supermarket Ocado’s preparation for a flotation expected next year.
Mail Online retained top position as the most read newspaper online for the third month in a row, with a daily average of 2.37m unique users in April, according to ABCE figures released today.
Kraft is to remain under close Government scrutiny following its takeover of Cadbury and the responses it gave to a Commons business select committee last month.
Virgin Money will open its first two retail branches by the end of this year, thanks to US billionaire Wilbur Ross’ ’strategic investment’ in the brand, according to a spokesman for the company.
Independent soft drinks brand The Feel Good Drinks Company is set to launch an exclusive on-trade range with the Orchid Group.
Bottled water brand HIghland Spring is set to launch a national multi-channel media campaign next week promoting its latest on-pack promotion and sponsorship of tennis champion Andy Murray.
Hotel group Best Western is hoping its first ever TV ad airing next week, as part of a £1m integrated marketing campaign, will help reposition the brand in the UK.
Essex shopping centre Lakeside launches a spring campaign focussing on the line “feel good shopping” today (29 March).
Mercedes-Benz UK has appointed its sales director Simon Oldfield to managing director customer services group.
Pernod Ricard rum brand Malibu will launch the latest phase of its campaign targeting 18-24 year olds in the UK, airing Radio Maliboom across TV and radio channels next week.
The Home Office is playing down any impact of the Advertising Standards Authority ban of its ‘policing pledge’ ad, claiming that advertising and marketing would have been halted prior to the general election in May anyway.