ITV cites ‘firm’ ad market as total ad revenue sees 10% boost
Grace GollaschITV reported higher than expected growth in total advertising revenue, driven by a “very successful” performance during the 2024 UEFA Euros.
ITV reported higher than expected growth in total advertising revenue, driven by a “very successful” performance during the 2024 UEFA Euros.
The UK advertising market grew 9% to £9.2bn during the first three months of 2024, almost three percentage points ahead of last quarter’s forecast.
As part of its new brand strategy, Lastminute.com hopes to position itself as the go-to place for last minute deals in a “very competitive” travel landscape.
A print ad for the charity has landed in the top 4% of all UK ads for “credibility”, making it the most effective ad in the latest edition of Kantar’s ‘The Works’ study.
Rather than removing third-party cookies, Google has proposed an “updated approach” that claims to “elevate user choice”, but experts encourage marketers to continue pursuing other forms of targeting and measurement.
With stints at corporate giants including Kraft Heinz and General Mills and scale-ups such as Monster, Belazu and now Holy Moly, Chris Busher believes in finding the right environment and sticking to it.
In line with a “brightening economy”, marketing budgets across all main categories have been revised upwards.
Shelley Macintyre will be responsible for “driving marketing performance and maximising growth” for BBC Studios’ portfolio of consumer brands, including Bluey and Doctor Who.
The entertainment giant launched its first enterprise-wide brand campaign to promote its cross-category offers at a time when household budgets are “squeezed”.
TikTok’s global marketing boss says marketing continues to be a “focal point” for business success and highlights how to approach the C-suite.
It is the first time the owner of Alton Towers and Madame Tussauds has ever run an enterprise-wide category demand-driving campaign and represents a “milestone” in its history.
Marketing Week’s 2023 Marketer of the Year takes over the role from NatWest Group CMO Margaret Jobling.
TikTok is on a mission to move beyond brand awareness and focus on brand building, aiming to reshape perceptions of those not on the app, says the brand’s global head of marketing.
As it looks to increase brand awareness in a “boring” category, dip brand Holy Moly wants to “own fun” with its “bold, witty and upbeat” positioning.
The latest installment in Channel 4’s ‘Mirror on the Industry’ series highlighting transgender representation reveals fear of backlash is the main blocker of progress in trans-inclusive advertising.