Commercial media consumption falls as public returns to pre-pandemic habits
Grace GollaschDespite the emergence of new channels, the IPA’s 2024 Making Sense report finds people are slipping back into pre-pandemic media consumption patterns.
‘Intentional about being distinctive’: How one cleaning brand is looking to create its own ‘white space’
Grace GollaschDTC cleaning brand Purdy & Figg is on a mission to drive growth in a new category by “reimagining” the cleaning experience.
UK watchdog accuses Google of abusing dominance in sector to gain unfair advantage
Grace GollaschAn investigation by the CMA has provisionally found that Google’s market dominance and “self-preference” could harm thousands of UK publishers and advertisers.
John Lewis revives ‘Never Knowingly Undersold’ price promise in ‘reimagined’ format
Grace GollaschAfter retiring the price matching promise two years ago, John Lewis is bringing it back in a new format, now making it available in-store and online to reflect “how customers shop today”.
Only 4% of marketers believe X provides brand safety
Grace GollaschNet 26% of marketers plan to cut ad spend on X in 2025, according to new Kantar data, which also finds consumer ad receptivity is on the up.
Currys on why a ‘one gang’ mentality fuels strong agency relationships
Grace GollaschWith a partnership spanning over a decade, Currys and AMV BBDO discuss how trust is formed by working towards a “common ambition”.
‘Integration is key’: Bupa on its mission to ‘redefine’ healthcare
Grace GollaschAs part of its ‘Health Is’ brand platform created to bring cohesion across Bupa’s communications, the healthcare provider hopes to “challenge stereotypes” in its campaign for the Paralympic Games.
‘A larger voice’: How brands are better aligning global and local teams to avoid waste
Grace GollaschFinding the right balance between global consistency and local relevance – without wasting budget – is a challenge many brands are looking to overcome.
‘We don’t want to be vanilla’: Currys on its ‘absurd’ advertising
Grace GollaschDespite being close to pulling the campaign for being “too weird”, Currys’ Dan Rubel believes taking a risk is well worth it in the fight against mediocrity.
Hinge on IRL, zines and its ‘seismic strategic shift’ towards Gen Z
Grace GollaschHinge’s CMO discusses the latest iteration of its ‘Designed to be Deleted’ brand platform and the “seismic shift” the app underwent to focus on Gen Z.
How Hilltop plans to create a buzz in the ‘commoditised’ honey category
Grace GollaschHilltop hopes to “drive appraisal” in a category with flat penetration and deflationary prices, says the brand’s new marketing director.
X reputation, SVOD, open web: 5 interesting stats to start your week
Grace GollaschWe arm you with all the numbers you need to tackle the week ahead.
X reputation falls to lowest level since Musk takeover
Grace GollaschFollowing Elon Musk’s tweets supporting far-right violence in the UK and a recent antitrust lawsuit against the WFA, X’s reputation continues to decline.
How will marketers manage media spend in the second half of 2024?
Grace GollaschWith the first half of the year positive yet “bumpy” for marketers, the second half will see “cautious optimism” return when allocating budgets, experts say.
‘We were feeling beige’: Suzuki on its plan to ‘outsmart’ the competition
Grace GollaschLooking to “outsmart” rather than outspend its rivals, Suzuki believes its ‘Good Different’ platform has given the car marque a “unique” identity.