Grace Kite

Dr Grace Kite is an economist and managing director of Gracious Economics. After earning a PhD in Economics, she began her career using analytics to evaluate marketing, taking on increasingly senior roles at Mindshare, Millward Brown, Holmes & Cook, Mediacom, PHD and OMD, before founding Gracious Economics in 2010. She has worked on more than 100 market mix modelling projects across all the main advertising buying categories, developing an economist’s view of market trends and the true nature of competition. Her work has led to 10 IPA Effectiveness award winners plus a Cannes Grand Prix.