With a focus on storytelling and alignment across the business, Amex Global Business Travel has evolved its marketing strategy for a new generation of travellers.
The UK-based travel company is the latest to appoint a chief marketing officer for the first time.
Dentsu research into B2B buyers finds that brand building is becoming increasingly crucial to win contracts in the B2B world.
There has been a spate of collaborations in recent months as brands look to raise awareness and grow affinity by reaching consumers in unexpected places.
Ex-Gucci CMO Jonathan Kiman will lead Burberry’s global marketing team as the brand attempts to turn around plunging sales.
The Auto Express brand hasn’t been refreshed for nearly four decades but following its acquisition by Carwow earlier this year, CMO Ben Carter says the time was right to modernise its identity.
Faced with a saturated market and diminishing returns from performance marketing, Typeform is focusing on creative brand-building to generate long-term growth.
The global fashion group plans to invest in marketing as luxury market downturn contributes to 20% revenue slip.
Laurent Freixe replaces Mark Schneider as Nestlé’s CEO as the company looks to drive growth amid a difficult consumer environment.