One B2B brand on adopting B2C tactics to drive awareness
Hannah RashbassFaced with a saturated market and diminishing returns from performance marketing, Typeform is focusing on creative brand-building to generate long-term growth.
Lanvin to ’emphasise’ marketing impact amid luxury market downturn
Hannah RashbassThe global fashion group plans to invest in marketing as luxury market downturn contributes to 20% revenue slip.
Former marketing boss takes over as CEO of Nestlé
Hannah RashbassLaurent Freixe replaces Mark Schneider as Nestlé’s CEO as the company looks to drive growth amid a difficult consumer environment.