How to navigate from the Great Resignation through the Massive Redundancy
Harry LangInflation and a likely recession will undoubtedly drive waves of redundancies this year. If it happens to you, here are 10 tips for getting back on your feet.
Harry Lang
A guide to risk versus reward for brands on social
Harry LangWith Duolingo the latest brand under fire for a social gaff, how can brands allow their social media teams the freedom to entertain without risking a PR disaster?
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Why some marketing is almost always better than no marketing
Harry LangMarketing Week columnist Harry Lang shares an excerpt from his recently published book, Brands, Bandwagons & Bullshit, a guidebook for young professionals embarking on careers in marketing, advertising, PR and media.
How ‘vice’ industries have worked their way back into public favour
Harry LangHow have alcohol and fast food brands made themselves respectable? By behaving better and marketing more ethically for a start.
Six predictions for a Christmas ad season to forget
Harry LangThe lockdown period sparked a glut of unoriginal ads, and with the nation’s mood unclear in the run-up to Christmas, we can expect more misguided efforts.
It’s the beginning of the end of the travel industry’s golden age
Harry LangVirgin Atlantic filing for chapter 15 bankruptcy protection might signal a turning point in how we travel – and how airline brands make money.
Treat Covid-19 as your chance to ‘pivot’
Harry LangLockdown has been the mother of invention for those wanting to shift their marketing careers – or themselves.
Esports is a huge but immature industry that needs to grow up fast
Harry LangComputer gaming could soon be the world’s most popular spectator sport, but to ensure sustainable growth and brand-safe sponsorship opportunities, it needs to tackle grey areas around gambling.
Worried graduates should still choose a marketing career
Harry LangGraduates across the UK face uncertainty over their degrees and career prospects in numerous sectors, yet marketing remains a solid vocation.
Industries need to innovate to survive the coronavirus lockdown
Harry LangWhere possible, marketers should take a leaf out of the betting industry’s book, taking advantage of new virtual events and online markets, as coronavirus lays waste to business as usual.
Amazon proves consumers are choosing easy over ethical
Harry LangFor all the talk of conscious consumerism, Amazon’s market dominance continues apace despite its low tax bill and its excessive packaging.
What brands can learn from Skoda and Japanese rugby
Harry LangJapan’s rugby team might appear to have few links to Skoda, but both have excelled against expectation using a challenger mindset, which others can emulate.
The government’s patronising Brexit campaign should have been handled much better
Harry LangWith its reported £100m cost, is the Brexit ad campaign really the best Britain can come up with?
What to do if you’re priced out of sports sponsorship
Harry LangThe price of Premier League football sponsorship has become prohibitive for most brands, but women’s sport and lower-league teams represent an opportunity to build awareness and advocacy.
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The missing link between marketers and Gen Z
Harry LangGen X marketers are apparently struggling to connect with consumers under 25, as their habits and values are so different, but without stereotyping there are a few simple approaches they can take.