Marketing Week columnist Harry Lang shares an excerpt from his recently published book, Brands, Bandwagons & Bullshit, a guidebook for young professionals embarking on careers in marketing, advertising, PR and media.
How have alcohol and fast food brands made themselves respectable? By behaving better and marketing more ethically for a start.
The lockdown period sparked a glut of unoriginal ads, and with the nation’s mood unclear in the run-up to Christmas, we can expect more misguided efforts.
Virgin Atlantic filing for chapter 15 bankruptcy protection might signal a turning point in how we travel – and how airline brands make money.
Lockdown has been the mother of invention for those wanting to shift their marketing careers – or themselves.
Computer gaming could soon be the world’s most popular spectator sport, but to ensure sustainable growth and brand-safe sponsorship opportunities, it needs to tackle grey areas around gambling.
Graduates across the UK face uncertainty over their degrees and career prospects in numerous sectors, yet marketing remains a solid vocation.
Where possible, marketers should take a leaf out of the betting industry’s book, taking advantage of new virtual events and online markets, as coronavirus lays waste to business as usual.
For all the talk of conscious consumerism, Amazon’s market dominance continues apace despite its low tax bill and its excessive packaging.
Japan’s rugby team might appear to have few links to Skoda, but both have excelled against expectation using a challenger mindset, which others can emulate.
With its reported £100m cost, is the Brexit ad campaign really the best Britain can come up with?
The price of Premier League football sponsorship has become prohibitive for most brands, but women’s sport and lower-league teams represent an opportunity to build awareness and advocacy.
Gen X marketers are apparently struggling to connect with consumers under 25, as their habits and values are so different, but without stereotyping there are a few simple approaches they can take.
While advertising awards have little commercial value to clients, they at least remind us that great ads are cheaper and more effective at driving purchase behaviour than relying on outsize media spend.
As BT underwhelms with its new brand design, Harry Lang asks how important investment is in an exciting logo and whether there is such a thing as ‘too simple’.