Brands that create anticipation will have a better chance of building brand value and a compelling user experience that is sought out by consumers time and time again.
With only a month until GDPR comes into force, the information available to consumers is dwarfed by the advice for businesses. The ICO should be trying harder to inform people of their data rights.
The potential of artificial intelligence to carry out tasks and even exceed human intelligence is vast, but it will struggle to replicate the apparent human frailties that are, in reality, the source of creativity.
Since the snake convinced Eve to taste the forbidden fruit in Genesis, marketers have been breaking rules, but to earn back consumer trust they need to make a new commitment to behave responsibly.
The most effective advertising triggers consumers’ emotions, but brands with mundane products find it hard to achieve – with these being the most difficult to get right.
There are more similarities between gaming and marketing than you might realise as brands tap into the human desire ‘to win’.
It’s difficult to create true differentiation today, but even in online-only industries you still need brand marketing to make performance marketing effective.
Consumers are increasingly hiding their online behaviour through use of the dark web and ad blockers, but marketers’ aggressive response will only make things worse. The solution is not more tracking but desirable content, says Pinnacle marketing director Harry Lang.
Harry Lang, marketing director at gaming brand Pinnacle, looks back on the first half of his career and lays out everything he wishes he had known from the start, but which he had to learn from experience.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
For many, the run up to Christmas is a time when things begin to wind down, but rather than switch off completely it can be the perfect opportunity to plan for next year.
Britvic trialled a new format when it pitched for work on its Wisehead Productions brands as it looks to reduce the amount of time, energy and cost that pitching can generate for both clients and agencies.
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