Helen Edwards: The best marketers know how to link theory with practice
The best marketing practitioners develop strategies based on sound theory, but they are pragmatists when it comes to driving it through.
Just Eat, Ocado and BrewDog join the club as the UK’s 75 most valuable brands are revealed
Online retailers, food services and betting sites account for the majority of the new entries in this year’s ranking of the UK’s 75 most valuable brands, while supermarkets and car marques slip.
Alcohol brands and social platforms join forces to prevent irresponsible advertising
The International Alliance for Responsible Drinking (IARD) has pledged to improve targeted social media advertising to prevent alcohol ads reaching the wrong audience.
Sign up to our webinar on emerging technology – what works, and what doesn’t
Brought to you by Salesforce
Join Marketing Week and marketers from top brands as we examine how and where technology adds most value, and why companies shouldn’t get too far ahead of their customers.
Tesco welcomes Jack’s to ‘the family’ as it takes on Aldi and Lidl with its own discount brand
Tesco’s is positioning Jack’s around Britishness and being the “cheapest in town” as it shakes off concerns its new discount chain could cannibalise its own sales.
