Author: In association with SAS

SAS: What does big data mean for the future of marketing?

Video: Lucy Handley, SAS introduction The world of marketing is changing. The power is now with the consumer and toleration for poorly executed generic marketing is zero. It is becoming increasingly important to understand where customers are spending their time, both on and offline.

SAS: The Rise of Big Data

In association with SAS

How was it in the days before loyalty marketing? brightcove.createExperiences(); Download whitepaper: Retail loyalty and the consumer How can big data be used to marketing’s advantage? brightcove.createExperiences(); Download whitepaper: Big data, small data Click here to return to the SAS big data homepage

In association with SAS

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