Personalised online shopping is the future of retail and those delivering the goods need to meet consumers demands with new customer-centric initiatives if they are to stay in the postal game.
This year’s Christmas ads are beautifully crafted but I fail to see any commercial logic in most of them and don’t know what the message is meant to be, except for one retailer.
We have a robust marketing plan and a system that rechecks decisions across the business during the year, but this just encourages people to add and add new campaigns, leaving the marketing team and budget struggling under their weight.
The death of the high street has been predicted for many years – from the arrival of the first out-of-town retail parks to the current digital revolution. Whether it’s First Direct or Direct Line, eBay or Asos, or aggregators such as MoneySupermarket.com, uSwitch.com and Just-Eat.co.uk – these brands’ success is evidence that consumers are comfortable transacting without seeing the goods they are buying.
There’s nothing wrong with looking back and learning from past campaigns, as well as looking forward.
Tesco should be a warning to all businesses: in the process of growing, don’t forget what made you great.
Sales and marketing might be on the same team, but we play a more beautiful game
I heard some shocking statistics from the CBI as part of its “Great Business Debate” campaign last week.
This week I am writing my column from a holiday villa in Italy. It reminds me of Colin Firth writing his novel on a manual typewriter in the film Love Actually.
I always looked at my grandmother bemused when she commented that policemen were getting younger, as I did when my parents screwed up their faces when listening to my taste in music – these were sure-fire indicators that we were from very different generations. With that in mind, I worry that what I’m about to say will alienate me from most readers, but here goes. Is business still professional?
This week I think I deserve the Nobel Prize, as I have solved the problem of world hunger and our ageing population. How? By simply implementing government policy.
Do you aspire to drive an Aston Martin or Rolls-Royce, stay in five-star hotels, have the largest TV possible? If you’re like me you probably said ‘yes’ to all of these.
I always look to see how many people comment on this column online, and how many times it is retweeted. As an anonymous columnist, it is the only feedback I get.
Last week was either heartbreak or rapture for many teenagers with 300,000 A Level students discovering their fate.
I was not the slightest bit surprised to see the Advertising Standards Authority censure Tesco last month for misleading consumers in a price promotion on beer.