David Coveney

Marketers need to flood the senses

David Coveney

Earlier this week I went to see Dawn of the Planet of the Apes film in 3D. Although it was quite a good film, the 3D effects were formulaic – either that, or I have become much more demanding – expecting my senses to be wowed each time I go to the cinema.

What defines a global brand?

David Coveney

Following the abortive Pfizer/AstraZeneca takeover a couple of months ago, there’s been a lot of coverage in the media about multinational brands and what it means to be ‘global’.