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For many years the big banks have provided business advice to their clients but, in a Marketing Week exclusive, I can reveal that almost all the high street banks and a number of the more prominent investment banks have now joined forces to offer a high-level business transformation programme aimed at strengthening British companies by teaching them the tactics that have delivered so much success to our financial services sector in recent years.
‘The internet of things’ received a fresh boost from David Cameron this week. Arriving at the CeBIT technology trade fair in Germany, the prime minister announced plans to more than double the research funding for projects that look at how the internet can improve everyday devices. “We are on the brink of a new industrial revolution,” said Cameron as he pledged an extra £45m.
Mobile World Congress 2014: Marketing Week asked Fujitsu’s EMEA product marketing director James Maynard how marketers can harness technology that makes users feel, as well as see, textures on a tablet screen.