Josie Allchin

Take the P.I.S.S. like a real British banker


For many years the big banks have provided business advice to their clients but, in a Marketing Week exclusive, I can reveal that almost all the high street banks and a number of the more prominent investment banks have now joined forces to offer a high-level business transformation programme aimed at strengthening British companies by teaching them the tactics that have delivered so much success to our financial services sector in recent years.

All brands should heed VW’s ‘data monster’ warning

jonny bacon

‘The internet of things’ received a fresh boost from David Cameron this week. Arriving at the CeBIT technology trade fair in Germany, the prime minister announced plans to more than double the research funding for projects that look at how the internet can improve everyday devices. “We are on the brink of a new industrial revolution,” said Cameron as he pledged an extra £45m.

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