Tom Fishburne – The Marketoonist 26/03/14
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Engage Awards 2014 shortlist
Josie AllchinMeet the brands in contention for the highly sought-after Marketing Week Engage Awards 2014 trophies.
Vote for Senior Marketer of the Year 2014
Josie AllchinVote for Senior Marketer of the Year, in association with Adobe.
Tom Fishburne – The Marketoonist 20/03/14
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Take the P.I.S.S. like a real British banker
Josie AllchinFor many years the big banks have provided business advice to their clients but, in a Marketing Week exclusive, I can reveal that almost all the high street banks and a number of the more prominent investment banks have now joined forces to offer a high-level business transformation programme aimed at strengthening British companies by teaching them the tactics that have delivered so much success to our financial services sector in recent years.
All brands should heed VW’s ‘data monster’ warning
Josie Allchin‘The internet of things’ received a fresh boost from David Cameron this week. Arriving at the CeBIT technology trade fair in Germany, the prime minister announced plans to more than double the research funding for projects that look at how the internet can improve everyday devices. “We are on the brink of a new industrial revolution,” said Cameron as he pledged an extra £45m.
The Marketing Week
Josie AllchinWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Tom Fishburne – The Marketoonist 6/03/14
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Video: Data Strategy Awards winners on boardroom recognition
Josie AllchinData Strategy Awards winners discuss how senior executives are beginning to pay more attention to the results data mining can deliver.
Tom Fishburne – The Marketoonist 27/2/14
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Video: Fujitsu on how marketers can harness haptic technology
Josie AllchinMobile World Congress 2014: Marketing Week asked Fujitsu’s EMEA product marketing director James Maynard how marketers can harness technology that makes users feel, as well as see, textures on a tablet screen.
Brands should be wary of calling 2014 the ‘year of Beacons’
Josie AllchinAdvertiser support for proximity-based marketing tool Beacons is gathering pace in the UK but marketers should avoid calling 2014 the “year of Beacons”, as some technology start-ups have done, if they are to dodge the same teething problems that stunted mobile marketing’s growth.
IHG’s Keith Barr on his global marketing challenges
Josie AllchinAs part of an exclusive profile, chief commercial officer of InterContinental Hotels Group, Keith Barr, tells Marketing Week about the changes he’s implemented since becoming CCO and why IHG is a global brand with local relevance.
Tom Fishburne – The Marketoonist 20/2/14
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne – The Marketoonist 12/2/14
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne