Sarah Bulling, product communications manager, LV=
Josie AllchinWinner: Rising Star
The Marketing Week – 12/7/2013
Josie AllchinWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Case study: LinkedIn
Josie AllchinLinkedIn launched Incubator last year to encourage employee-led innovation. Once a quarter, staff can pitch ideas to the executive staff, including chief executive Jeff Weiner.
How top marketers view failure
Josie AllchinAlso in this story Put your brand on the line: how to fail Case study: LinkedIn Viewpoint: Ryan Tate Keith Weed, chief marketing officer, Unilever: “As [Mark] Zuckerberg says: ‘fail fast’. The only sin in failure is if you don’t learn from it. They say you always learn more from your failures than your successes. […]
Viewpoint: Ryan Tate
Josie AllchinRyan Tate is author of The 20% Doctrine: How Tinkering, Goofing Off, and Breaking the Rules at Work Drive Success in Business.
The Marketing Week – 5/7/2013
Josie AllchinWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Brands gear up for Royal baby windfall
Josie AllchinBetting firms, souvenir manufacturers and retailers are gearing up for the arrival of the birth of the Duke and Duchess of Cambridge’s first child, and likely future monarch, expected early next week.
Airport store is the runway for John Lewis’ international business
Josie AllchinBy opening its first airport store, John Lewis has firmly set out its stall in terms of international aspirations. While it is keeping schtum about any plans to open stores overseas for now, it will be no surprise to anyone when it eventually does reveal store openings abroad.
FoM: Everything the modern marketer needs
Josie AllchinThe Festival of Marketing: Inspired by the Modern Marketing Manifesto, our new event has five core strands with 150 presentations, panels, roundtables, debates and much more.
Q&A: Katrina Craigwell, digital marketing manager, General Electric
Josie AllchinGE’s digital marketing manager on why they launched their game, Wonderground, and how it benefits the brand.
A marketer’s guide to the changing landscape of gaming
Josie AllchinWorldwide consumer spending on mobile games soared by 35 per cent last year, according to research by Newzoo, commissioned by games company GameHouse. This rapid growth means mobile now accounts for 18 per cent of the global market, with people splashing out a total of $12.3bn (£8bn).
Q&A: Mark D’Arcy, Facebook director of global creative solutions
Josie AllchinMark D’Arcy, Facebook director of global creative solutions on why brands haven’t had a real conversation with customers in a 100 years, how too many marketers are chasing awards and why marketing department are becoming more like TV production units.
AEG’s Kimberly Kriss on putting the science back into marketing
Josie AllchinKimberly Kriss, senior vice president of marketing at AEG Europe discusses the need to put science back into marketing to prove its value to building business and the importance of understanding which channels customers are using.
We need a joined up approach to ad misplacement
Josie AllchinRight message, right person, right time. It’s an advertising truism that has survived the test of the years. Despite media having moved on significantly since it was coined, I’ve seen it mentioned time and time again in digital presentations. However, in many ways there could be something missing, or at least lost within it. It has always been important to brands for their ads to appear in the right context, but this is becoming increasingly hard for them to control in what has almost become a cliche to describe as a fragmented digital ecosystem.
Mastercard marketing boss Paul Trueman discusses the future of marketing
Josie AllchinPaul Trueman, head of marketing at Mastercard, talks to Marketing Week about the skills marketers will need to have in the future and the need to turn social conversations into purchases, after his presentation on Centre Stage at Marketing Week Live.