It’s been a busy month so far for James Caan. Last week, the ex-Dragon was at the centre of a media furore after suggesting in his first interview as the government’s new social mobility tsar that parents should avoid helping their children into jobs. When it later transpired that Caan’s two daughters have worked at companies he either ran or had a stake in, outrage and claims of hypocrisy naturally followed.
The Brazil World Cup is only a year away and as a Fifa partner and sponsor, Vollebregt has high hopes for Adidas, stating: “Our goal is to be the most engaging brand at the World Cup.”
Sony is hoping a lower price point and a focus on core gamers will propel the PlayStation 4 ahead of rival Microsoft’s Xbox One when the consoles are released later this year.
The merger between Britvic and AG Barr has moved a step closer after the Competition Commission gave it the green-light but Britvic has cast some doubt on the union after declaring it is “in a different place” to when the deal was first mooted.
Also in this story: Profile: Frank Boulben, chief marketing officer, BlackBerry Q&A: Frank Boulben’s response to criticism about BlackBerry and what he thinks are the brand’s strengths Samuel GeeTechnology analystMintel BlackBerry’s over-reliance on corporate clients led the firm to misjudge the importance of advances made in smartphone operating systems, which were designed mainly for consumers. As […]
Frank Boulben responds to criticism about BlackBerry and what he thinks are the brand’s strengths.
Unilever’s Dove Real Beauty Sketches was the most popular ad on YouTube in the last 12 months according to the video-sharing site’s owner Google.
The Women’s Institute is throwing its influence behind a campaign to save Britain’s high streets and is hoping to end the perpetual decline of town centres.
Airbnb is a marketplace for people to list rooms in their homes to rent out to others, set up by Joe Gebbia, Brian Chesky and Nathan Blecharczyk in 2007. The company does not reveal profits but has more than 340,000 rooms and apartments in 192 countries for rent.
Shepherd Neame has launched the first television campaign for its Spitfire ale brand to star brand ambassadors Alexander Armstrong and Ben Miller.
O2-owner Telefonica has announced Barclaycard CMO Nina Bibby as its next consumer marketing director, following the exit of Sally Cowdry earlier this year.
One of Diageo’s top European marketers, Matthew Barwell is leaving the drinks giant after 15 years.
Steven Levitt, the author of Freakonomics, talks to Marketing Week about the role of data in driving decision making and measuring the value of brand.
Facebook aims to improve how brands can optimise and measure their use of social media within multi-platform campaigns by launching its partnership with analytics firm Datalogix in the UK.
Ben & Jerry’s is to launch an interactive social media hub for fans as part of wider push to recruit more advocates.