We ask this year’s The Marketing Academy graduates what qualities they think it takes to be a modern marketer, the best advice they have received and striking the right balance between data and creativity.
Guests at the Marketing Week Engage Awards 2013 in association with YouGov celebrated and partied the night away after the awards ceremony hosted by Graham Norton. Take a look at the pictures – if you attended you might be in the gallery.
Heston Blumenthal on what brands can learn from chefs and the wisdom of synaesthetic marketing.
Shell is taking steps to reinforce its premium positioning with the introduction of a new super premium fuel developed with Ferrari and the roll out of added value services at forecourts as the supermarkets slash pump prices.
Cancer Research UK has stepped up its efforts to lobby for plain tobacco packaging claiming non-branded packs are a strong deterrent for smokers, but tobacco firm JTI disputes the evidence given by the charity.
Procter & Gamble has stood by its strategy to invest in brands and product innovation to drive long-term growth despite posting worse than expected sales and profit growth.
Microsoft is using privacy as a differentiator in a major attack on its rival Google.
MyPermissions is a service that enables people to check what permissions are being sought to access their data from sites such as Twitter and Facebook.
Hannah McCausland, the Information Commissioner’s Office senior international policy officer, talks about the effect the new EU General Data Protection Regulation will have on brands and businesses that handle consumer data.
Take an in-depth look at the brands and products that have made this year’s Engage Awards Brand Innovator of The Year shortlist, in association with Reckitt Benckiser.
Nike and Bwin have taken to social media to congratulate commercial partner Manchester United on being crowned Premier League champions for the 20th time.
Marketing Week Live 2013 is introducing a loyalty rewards app to offer registered attendees additional information and content to improve their experience at the show.
Twitter unveiled its keyword-targeting capability for advertisers yesterday (April 17) amid an expected slew of product announcements in what representatives of the company describe as a “big step” in its targeting capabilities.
Mars Chocolate UK’s HR director Amanda Davies tells Marketing Week what it takes to succeed in the brand’s graduate recruitment process.
Also in this story: Recruitment: In search of the X factor candidates (cover story) Case study: Heineken – The Candidate Q&A: Mars Chocolate UK HR director Camilla WoodhouseProgramme directorThe Marketing Academy Helping to select The Marketing Academy’s 30 scholars each year from the hundreds nominated has shown me that marketing talent comes in a huge […]