To recruit an intern in its event and sponsorship team, Heineken threw away the interview rulebook after asking itself: if all interviews are the same, with similar questions eliciting familiar answers, how do you find the right talent? Instead, it put applicants through a series of unexpected situations.
The faces and stories of those on this year’s Engage Awards Senior Marketer of The Year shortlist, in association with Adobe.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Topshop’s CMO Justin Cooke explains why his brand took advantage of the Harlem Shake meme and how important online video is to the brand’s marketing.
Memes are pictures and videos that circulate the internet, Facebook and Twitter and occasionally go viral. They rarely have copyright acknowledgement and it’s often impossible to find out who created them or who may have rights in them.
Carphone Warehouse has revived Snake – the video game that became a wildly popular staple of school playgrounds in the 1990s after it was preloaded on Nokia mobile phones – in a campaign to promote the launch of the Samsung Galaxy S4 and the iPhone 5.
Scott Guthrie, Golden Wonder’s marketing director, talks through the brand’s relaunch campaign.
In 2009 Polaroid was acquired by a group of private equity investors. We shifted the business model so that we went from being a vertical operating company into an intellectual property holding company that focuses on brand marketing and licensing.
Kestrel lager relaunched last week with a new design, new packaging and a new owner. Nigel McNally, a former marketing director at Wells & Young’s, acquired the brand from the drinks company at the end of last year and incorporated it into Brookfield Drinks, a new venture aimed at reviving neglected brands.
Vice Media is expanding the distribution of the original content it produces for brands using its video capabilities across its publisher partner network of sites which reach more than 130 million young adults globally.
See what Twitter’s senior director for product Kevin Weil had to say about the brand’s new keyword targeting product at its second annual #Twitter4Brands conference.
Renault has revived its Nicole and Papa characters in an online ad campaign that features scantily-clad men and burlesque dancers.
In the past week, I’ve had the good fortune to spend time with dozens of marketers at all levels of seniority, from young brand managers in their first job to seasoned directors with experience of many brands under their belt.
Also in this story The internet of things: Connecting to the future (cover story) Case study: Diageo’s connected whiskies Viewpoint: Steve Koenig, Director of industry analysis Consumer Electronics Association Q&A: Andy Coughlin, LG’s head of mobile, UK & Ireland Samsung connected devices Samsung is at the forefront of connected devices ensuring that content on its […]
LG’s Andy Coughlin, head of mobile for UK and Ireland, discusses the future of connected technology.