The two big trends we are seeing in the industry today are mobility and connectivity and consumers really want to be standing at the intersection of those trends. We are all leading increasingly mobile lives and we want to take our content and information, entertainment, productivity, all those things with us, so therefore the connectivity is supremely important.
Diageo launched a campaign in Brazil in August 2012 that saw the drinks company bring three of its whisky brands into the digital world.
The Cystic Fibrosis Trust is relaunching its brand to help the public better understand what the condition is and to raise £10m in funding by 2015.
The rise of the chief digital officer (CDO) role has so far been most noticeable in the US with several large companies appointing them. The perceived need for a CDO is typically to try and accelerate digital transformation and to bridge the divide that can exist between the chief marketing officer (CMO) and chief information officer (CIO).
Waitrose is turning to storytelling in its latest TV ads starring celebrity chef Heston Blumenthal as it looks to enhance consumers’ understanding about its food and encourage them to share recipes.
The FT celebrated its 125th anniversary last month. To mark the occasion, the news organisation launched a global marketing campaign that resulted in more than 1,000 subscriptions – the highest number it has generated in one day.
Also in this story Living in financial times: FT chief marketer Jocelyn Cripps explains how her brand stays relevant (cover story) How the FT will innovate this year Q&A: Jocelyn Cripps on social media, the recession and the title’s future Case study: The FT’s 125 year anniversary offer Nicolas HauvespreRegional director of marketingStarwood Hotels Western […]
Jocelyn Cripps, the FT’s executive vice-president of global B2C marketing, on social media, the recession and the title’s future.
FT editor Lionel Barber knows the title must innovate to survive. In an email to staff in January he said: “Our common cause is to secure the FT’s future in an increasingly competitive market, where old titles are being routinely disrupted by new entrants such as Google, LinkedIn and Twitter.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
The Government is thought to have dropped plans to introduce a minimum price for alcohol after a revolt by prominent members of the cabinet.
The Food Ethics Council’s executive director Dan Crossley talks about the importance of understanding your product as much as you can.
SodaStream’s UK managing director and Marketing Week’s features editor about how marketers can act to regain trust in the industry.
Marketers across Europe are keeping a close eye on the data protection debate developing in Brussels. Last week, the UK joined with the US, Germany and Sweden to voice concerns over proposed new privacy rules put forward by the European Union.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.