Josie Allchin

Martin Riley: my last 24 hours

Josie Allchin

Also in this story Pernod Ricard goes premium (cover story) Matin Riley on… Nurturing talent and brand equity Q&A: Martin Riley talks data collection and social media Timeline: Pernod Ricard Marketer2marketer: Lenovo’s Ajay Kaul and Coca-Cola GB’s Zoe Howorth quiz Martin Riley We have been preparing for a meeting which brings together our top 25 […]

Timeline: Pernod Ricard

Josie Allchin

Also in this story Pernod Ricard goes premium (cover story) Matin Riley on… Nurturing talent and brand equity Q&A: Martin Riley talks data collection and social media A day with Martin Riley: my last 24 hours Marketer2marketer: Lenovo’s Ajay Kaul and Coca-Cola GB’s Zoe Howorth quiz Martin Riley 1975Pernod Ricard is created following the merger […]

Martin Riley on… Nurturing talent and brand equity

Josie Allchin

Also in this story Pernod Ricard goes premium (cover story) Q&A: Martin Riley talks data collection and social media Timeline: Pernod Ricard A day with Martin Riley: my last 24 hours Marketer2marketer: Lenovo’s Ajay Kaul and Coca-Cola GB’s Zoe Howorth quiz Martin Riley Nurturing talent We have a traditional château called Château Ricard in the […]

Tesco Everyday Value Burger

Nagging doubts over crisis management

Josie Allchin

When the horsemeat scandal first broke, most marketers shrugged and assumed it was a small issue. But as the weeks have unfolded, the size and scale of the situation has become apparent. We aren’t talking about a few specks of horse DNA in your microwaved lasagne but 30, 40 and in some cases 100 per cent of the meat being of equine origin.

Lucy Handley

Tesco’s ‘new conversation with Britain’ must be more than a slogan

Josie Allchin

This week, Tesco announced that it hopes to have ‘a new conversation with Britain’ and focus on customers, the people that work there and the communities its shops are in. Chief marketing officer Matt Atkinson is clear that the focus must be on ‘Every little helps the customer,’ rather than helping the supermarket, which was the original focus of the strapline.

cadbury-ad-2013-304

The weird and wonderful world of Valentine’s marketing

Josie Allchin

Maybe love is more evidently in the air this year or recession hit brands are trying anything to boost sales, but this Valentine’s Day appears to have inspired brands like never before with a plethora of Cupid-fuelled innovations being foisted on a love-struck nation. Here, Marketing Week picks out some of the quirkiest. We will let you decide best and worst.

Case study: Ministry of Stories

Josie Allchin

Lurking behind a secret door in the Hoxton Street Monster Supplies is an innovative use of retail space – the Ministry of Stories, a creative writing and mentoring centre for 8- to 18-year-olds.

Andria Vidler on… Crisis management, HMV and more

Josie Allchin

Also in this story EMI remixed for a digital age: cover feature EMI: Timeline of a music giant marketer2marketer: Spotify’s Chris Maples quizzes EMI’s Andria Vidler Parlophone, John Lewis and Gabrielle Aplin: music and brand partnership Crisis management We’ve had a massive economic downturn, there’s been huge change in the music industry and on the […]