Josie Allchin

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The good, the bad and the bizarre of Valentine’s Day marketing

Josie Allchin

Love might be in the air but studies show most of us will leave shopping for our loved ones until the last minute. That leaves plenty of opportunity for brands to offer inspiration to the men and women looking for that special something for their loved one. Beyond the sea of ads for red roses and cosy meals in, there is a sea of good, bad and bizarre campaigns. Take a look and decide your favourite for yourself.

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The Marketing Week

Josie Allchin

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days. 

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Salary Survey 2014: The most stressed marketers

Josie Allchin

The marketing department may be seen as one of the more fun teams to work in, yet while marketers get to be creative with ideas, they are still feeling stressed, with a high proportion – 61 per cent – saying they are either overwhelmed or under pressure.

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