Josie Allchin

HeinekenDateinBox-Campaign-2014_304

The good, the bad and the bizarre of Valentine’s Day marketing

Josie Allchin

Love might be in the air but studies show most of us will leave shopping for our loved ones until the last minute. That leaves plenty of opportunity for brands to offer inspiration to the men and women looking for that special something for their loved one. Beyond the sea of ads for red roses and cosy meals in, there is a sea of good, bad and bizarre campaigns. Take a look and decide your favourite for yourself.

van-persie-robin-manchester-united-304

The Marketing Week

Josie Allchin

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.