Salary Survey 2014: Board level marketers
Josie AllchinWhen it comes to senior level marketers there is good news at the top: 45 per cent of respondents say their companies have a marketing director in the boardroom.
Salary Survey 2014: The knowledge gap
Josie AllchinDigital marketing is the subject most respondents want to understand better, with almost a third saying they want to know more about it (31.7 per cent), followed by how best to use social media (17.1 per cent) and mobile (11 per cent).
Salary Survey 2014: Marketing salaries by sector, region and job title
Josie AllchinThe average salary for anybody working in marketing is £45,021, up from £42,554 in Marketing Week’s Salary and Career Survey 2013. Once again, 26 per cent of those surveyed received no pay rise last year – the same percentage as in 2013. One quarter of marketers expect no pay rise over the next 12 months.
Salary Survey 2014: The gender gap in marketing salaries
Josie AllchinThe pay difference between men and women is getting wider. Male marketers are now on an average salary of £54,936 compared to women with £39,675.
Video: Camelot insight chief Nick Bonney on proving data’s value
Josie AllchinCamelot head of insight Nick Bonney believes the data community still has a job to do in promoting the contribution of data insight to the bottom line.
Tom Fishburne – The Marketoonist 8/1/14
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Video: Livebookings marketer Gemma Carver on overcoming fear of ‘big data’
Josie AllchinLivebookings group marketing director Gemma Carver urges marketers not to be intimidated from gathering and mining data by perceptions of ’big data’ and also points out that impressive operational efficiencies can be derived from data interrogation.
Video: The story behind Vodafone Firsts
Josie AllchinMarketing Week went to the official launch event for Vodafone’s new marketing programme, Firsts, and spoke to global brand director Barbara Haase about how it hopes the strategy will inspire consumers worldwide.
Video: Zurich insight chief Simon Kaffel on grads and data skills
Josie AllchinZurich global head of data and analysis Simon Kaffel praises the new wave of grads that understand data but urges them to balance technical knowledge with commercial insight.
Tom Fishburne – The Marketoonist 19/12/13
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne – The Marketoonist 12/12/13
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Case study: PayPal
Josie AllchinPayment services provider PayPal has overseen a rapid acceleration of its location-based services in the UK after launching a trial of its ‘check-in’ technology in the summer. The feature enables users of the PayPal app to identify shops in their vicinity that accept PayPal payment, click on them to check in and pay using their PayPal profile.
Case study: Decca Records
Josie AllchinIn many cases, location-based marketing is still at an early, experimental stage. Decca Records, a part of Universal Music that specialises in classical and jazz, used the technology for the first time earlier this year in order to promote its artists during the Proms.
Marketer to marketer: Stephen Davis, American Airlines
Josie AllchinMarketers quiz Stephen Davis on providing positive passenger experience, merchandising and differentiating the brand from the competition
Case study: digital innovation at American Airlines
Josie AllchinOne of the biggest tasks faced by American Airlines when rebranding was conveying its new image and showing off new aircraft at a time when very few were in service.