Salary Survey 2014: Board level marketers
Josie AllchinWhen it comes to senior level marketers there is good news at the top: 45 per cent of respondents say their companies have a marketing director in the boardroom.
When it comes to senior level marketers there is good news at the top: 45 per cent of respondents say their companies have a marketing director in the boardroom.
Digital marketing is the subject most respondents want to understand better, with almost a third saying they want to know more about it (31.7 per cent), followed by how best to use social media (17.1 per cent) and mobile (11 per cent).
The average salary for anybody working in marketing is £45,021, up from £42,554 in Marketing Week’s Salary and Career Survey 2013. Once again, 26 per cent of those surveyed received no pay rise last year – the same percentage as in 2013. One quarter of marketers expect no pay rise over the next 12 months.
The pay difference between men and women is getting wider. Male marketers are now on an average salary of £54,936 compared to women with £39,675.
Camelot head of insight Nick Bonney believes the data community still has a job to do in promoting the contribution of data insight to the bottom line.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Livebookings group marketing director Gemma Carver urges marketers not to be intimidated from gathering and mining data by perceptions of ’big data’ and also points out that impressive operational efficiencies can be derived from data interrogation.
Marketing Week went to the official launch event for Vodafone’s new marketing programme, Firsts, and spoke to global brand director Barbara Haase about how it hopes the strategy will inspire consumers worldwide.
Zurich global head of data and analysis Simon Kaffel praises the new wave of grads that understand data but urges them to balance technical knowledge with commercial insight.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Payment services provider PayPal has overseen a rapid acceleration of its location-based services in the UK after launching a trial of its ‘check-in’ technology in the summer. The feature enables users of the PayPal app to identify shops in their vicinity that accept PayPal payment, click on them to check in and pay using their PayPal profile.
In many cases, location-based marketing is still at an early, experimental stage. Decca Records, a part of Universal Music that specialises in classical and jazz, used the technology for the first time earlier this year in order to promote its artists during the Proms.
Marketers quiz Stephen Davis on providing positive passenger experience, merchandising and differentiating the brand from the competition
One of the biggest tasks faced by American Airlines when rebranding was conveying its new image and showing off new aircraft at a time when very few were in service.