Read the cover feature to find out why embracing creativity will be your most powerful strategy in 2012 BT embraced creative thinking with their drive to recruit ex-soldiers, read about the strategy here Senior vice-president of marketing at Unilever, Marc Mathieu, tells us about how the company embraces creative thinking Nicola Mendelsohn, Partner at Marketing […]
Read the cover feature to find out why embracing creativity will be your most powerful strategy in 2012 BT embraced creative thinking with their drive to recruit ex-soldiers, read about the strategy here What are the three constraints holding your business back creatively? Find out here Nicola Mendelsohn, Partner at Marketing Week’s agency of the […]
Read the cover feature to find out why embracing creativity will be your most powerful strategy in 2012 Senior vice-president of marketing at Unilever, Marc Mathieu, tells us about how the company embraces creative thinking What are the three constraints holding your business back creatively? Find out here Nicola Mendelsohn, Partner at Marketing Week’s agency […]
Seb Joseph discusses what brands need to do to make the best of branded content.
Rosie Baker analyses the struggles brands face when trying to change consumer behaviour, especially with regards to sustainabilty, citing recent activity by Unilever and Marks & Spencer.
Unilever’s chief marketing and communications officer, Keith Weed, talks to Marketing Week at an event to mark one year since the launch of their Sustainable Living Plan. See what he has to say about creating consumer demand for sustainable products and what role marketing has to play in promoting sustainability.
P&G’s Olympics and Paralympics project director Nathan Homer talks exclusively to Marketing Week about the launch of its global Olympics campaign.
Gibson Guitar chairman and chief executive, Henry Juszkiewicz, talks to Marketing Week about the iconic brand – from his acquisition of it in 1986 to how it manages to stay relevant today.
AB InBev CMO Chris Burggraeve reveals how he harnesses the power of social media in this week’s cover feature Click here to read what other marketers have to ask Chris Burggraeve about looking away from traditional TV advertising Marketing Week (MW): Is irresponsible drinking a uniquely British problem, and if so why? Chris Burggraeve (CB): […]
Strategic inconvenience: how inconveniencing consumers can help brands build profits, read the cover feature here Vente-privee, a French ‘flash’ sale website, doesn’t have a search function – click here to read how it works for them MD of consumer markets at CallCredit, Tom Ilube, tells us why new brand Noddle will help to break the […]
MWC: Nokia shows Marketing Week how NFC technology can go beyond mobile payments and how this benefits brands.
Q&A with Tim Moss, chief executive, Moto.
Read this week’s cover feature: Brands who entrust their precious business to others McBride is one of the UK’s biggest makers of branded and supermarket cleaning products: read about them here Chief executive of Moto, Tim Moss, tells us what it’s like to run someone else’s brand Marketing Week (MW): When and why did Marks […]
Read this week’s cover feature: Brands who entrust their precious business to others M&S head of UK franchise, Paul Horwell, talks about franchising the Simply Food brand Chief executive of Moto, Tim Moss, tells us what it’s like to run someone else’s brand McBride is one of the biggest manufacturers of supermarket own-brand cleaning and […]
Read this week’s cover feature: the brands cashing in at home Come Round lets customers host celebrity and TV-themed parties in their own homes, read about the thinking behind the concept here Marketing Week (MW): How has the staying-in trend been part of Housebites’ growth? Simon Prockter (SP): There is a bigger trend than the […]