Click here to read the cover story: Costa’s £10m tongue and how it’s helping it win the ’coffee wars’ International marketing director Mita Padhi talks about how Costa markets its brand across the world Head of UK marketing, Kevin Hydes, talks about the ways Costa is innovating to keep ahead of the game International operations […]
Click here to read the cover story: Costa’s £10m tongue and how it’s helping it win the ’coffee wars’ Head of insight, Caroline Harris, explains how everything Costa does is underpinned by customer insight Head of UK marketing, Kevin Hydes, talks about the ways Costa is innovating to keep ahead of the game International operations […]
Tesco will continue to push Clubcard and a quality message in its marketing communications and will not focus purely on price despite cutting its Double Points offer to pay for £500m of price cuts.
Click here to read the cover feature – how counterfeiters have evolved their illegal trade One of audio brand Sennheiser’s executive board members Volker Bartels talks about how the company combats counterfeiters Director of anti-counterfeit shopping directory Brand-i, Jenny Dalton, discusses how being open about counterfeits to consumers can make your brand stronger As technology […]
Click here to read the cover feature – how counterfeiters have evolved their illegal trade One of audio brand Sennheiser’s executive board members Volker Bartels talks about how the company combats counterfeiters Click here for the creative perspective from Pitch Many consumers buy fake goods online without realising they are counterfeit. We get emails daily […]
Click here to read the cover feature – how counterfeiters have evolved their illegal trade Director of anti-counterfeit shopping directory Brand-i, Jenny Dalton, discusses how being open about counterfeits to consumers can make your brand stronger Click here for the creative perspective from Pitch Marketing Week (MW): How much of a problem is online distribution […]
Oracle ranked 4th in the BrandZ B2B list. VP of EMEA marketing, Tim Payne, talks about the growth of the Oracle brand. Marketing Week: What specific things can you name that you believe has made the Oracle brand so valuable ($27 billion according to BrandZ)? Tim Payne (TP): As the role of technology has grown […]
B2B brands are those that have best noticed the recent shifts in spending power and modified their marketing efforts accordingly, says Joe Fernandez. Read the cover feature here: how business power brands are flexing their marketing muscle IBM’s UK brand leader, Kate Pennell, explains how the company’s “Smart Planet” strategy works in this case study […]
The challenges of building the profile of business brands were highlighted at the 2011 Marketing Week Engage Awards.
Read the cover feature here: how business power brands are flexing their marketing muscle IBM’s UK brand leader, Kate Pennell, explains how the company’s “Smart Planet” strategy works in this case study Repositioning rubbish: How a B2B brand won a Marketing Week award Click here to read the Creative Viewpoint from Pitch Marketing Week (MW): […]
While IBM provides software solutions to businesses, elevating its profile among the public seems to be paying off. IBM tops BrandZ’s B2B list with an increase of 17% from last year. Read the cover feature here: how business power brands are flexing their marketing muscle Nick Basford, vice-president of marketing, UPS Europe, talks about how […]
Business powerbrands flex marketing muscle: heavyweight marketing activity is paying off for the biggest players in the business-to-business sector after 14 claimed a place in the BrandZ list of the top 100 most valuable global brands.
How brand bundling can help beat budget cuts and give you the competitive edge – click here to read the cover feature Five brand bundling campaigns – click here to see five brands doing it well Roisin Donnelly, UK marketing director and head of marketing and P&G, tells us about the brand’s collective marketing strategy […]
How brand bundling can help beat budget cuts and give you the competitive edge – click here to read the cover feature What can go wrong – three top marketers tell you what to watch out for Roisin Donnelly, UK marketing director and head of marketing and P&G, tells us about the brand’s collective marketing […]
Ian Filby took over from Lord Kirkham as chief executive of DFS in September 2010, from an interim CEO role at Groupe Aeroplan, which owns Nectar. He previously held marketing roles as retail brand development director and trading director at Alliance Boots.