Josie Allchin

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Case Study: mobile gaming

Josie Allchin

Among the most lucrative types of mobile app are games. UK consumers spent £280m on mobile gaming in 2010, according to research company Newzoo’s National Gaming Survey, and that figure is forecast to hit £321m by 2012.

How to set your app apart

Josie Allchin

Before consumers can evaluate the worth of a branded app, they first need to know it exists. With so many apps available and so few ways to promote them within app stores themselves, this is a challenge in itself – regardless of the quality of content.

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2012 sponsor adverts

Josie Allchin

Check out our cover feature on the compelling brand opportunity for those that have bought into the Paralympic spirit, here To find out why Sainsbury’s is sponsoring solely the Paralympics, click here For the games by numbers, click here To read about the perception of the Paralympics brand, click here BP British Airways – Great […]

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Q&A: Eileen Gittins, founder and chief executive, Blurb

Josie Allchin

Click here to read the cover story: Made to measure up to professional standards Blurb is an online service that lets customers publish their own books, click here to read a case study Marketing Week (MW): How did the Blurb selling platform – where authors can list their self-published books for sale – start? Eileen […]

Case study: Blurb

Josie Allchin

Click here to read the cover story: Made to measure up to professional standards Click here to read a Q+A with Eileen Gittins, founder and chief executive of Blurb Millions of people dream of becoming the next JK Rowling, but very few achieve it. That could change, however, because self-publishing on an individual scale is […]

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Marketing Week Live! 2011 – The photos

Josie Allchin

The Marketing Week Live! show was the place to be to meet fellow marketers, share best practice and discover new solutions to build business. Marketing chiefs from leading brands appeared on centre stage to give vital insights into their strategies, including representatives of Diageo, Manchester United Football Club, Google, Aviva and Global Ethics, while attendees […]

Case study: O2 Health

Josie Allchin

Click here to read the cover feature about consumer brands using technology to enter the health sector. Low-tech health: ZubaBox and African telehealth, click here to read a Q+A with Anja Ffrench, marketing and communications director Computer Aid, and Fred Mweetwa, chief executive, Macha Works. Hi-tech health: Ford, click here to read a Q+A with […]

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Q&A: Clare Dobbie, marketing director, Asos

Josie Allchin

Click here to read this week’s cover feature, where we talk to Asos chief executive and founder Nick Robertson What do other marketers have to ask Asos’ chief executive? Click here to find out Marketing Week (MW): Asos’ annual results reveal that marketing costs have increased 54% year on year to £14.3m. How has this […]

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