Josie Allchin

/r/a/a/engageawards160.jpg

Oh what a night!

Josie Allchin

The great and good of the marketing world joined us at the Grosvenor House Hotel in London last Tuesday for the annual Marketing Week Engage Awards. What a night indeed! The atmosphere was electric from the start, fuelled by host Chris Evans, who ran a completely unprompted auction that raised more than £9,000 for the […]

/u/i/n/MarkRitson.jpg

Burberry offers a lesson in consistency

Josie Allchin

On any decent MBA course there is usually a marketing simulation. The class divides into six teams and each is assigned a specific brand. The teams then have to make strategic decisions on an annual basis and as these decisions are fed into the simulation their subsequent performance compared with the other teams is computed. […]

/m/x/d/jenroberts160.jpg

Q&A: Jennifer Roberti, group marketing executive at South Africa based telecommunications and mobile finance brand MTN

Josie Allchin

Why the new African middle-class could be your next target audience: click here to read the cover feature SAB Miller attributed 80% of its profits to emerging markets in Africa and Asia, click here to read how beer brands are cracking the continent’s market Opportunity International specialises in the microfinace industry, click here to read […]

The microfinance market

Josie Allchin

Why the new African middle-class could be your next target audience: click here to read the cover feature SAB Miller attributed 80% of its profits to emerging markets in Africa and Asia, click here to read how beer brands are cracking the continent’s market Jennifer Roberti is the group marketing executive at South Africa based […]

New opportunities in Africa’s beer market

Josie Allchin

Why the new African middle-class could be your next target audience: click here to read the cover feature Opportunity International specialises in the microfinace industry, click here to read about how it wants to offer specialised loans to African businesses Jennifer Roberti is the group marketing executive at South Africa based telecommunications and mobile finance […]

Viewpoint: Mark Ritson

Josie Allchin

Click here to read this week’s cover story, a full analysis of the BrandZ top 100 most valuable brands How can a 160-year-old financial service come accross as modern and flexible? Click here to find out how Amercan Express did it eBay vice-president of marketing for Europe tells us how they differenciate themselves from other […]

Viewpoints: The media owners

Josie Allchin

Click here to read the cover feature: Are you changing the way you buy media?Click here to read what the brand owners thinkClick here to read what the media agencies think Ian Clark, former director of special projects, News International In the past, media owners were not focused enough on their clients’ sales, but there […]

Viewpoints: The media agencies

Josie Allchin

Click here to read the cover feature: Are you changing the way you buy media?Click here to read what the brand owners thinkClick here to read what the media owners think Irwin Gotlieb, chief executive, Group M The idea that evolution will bring us a scenario where brands buy their own media directly from media […]

Viewpoints: The brand owners

Josie Allchin

Click here to read the cover feature: Are you changing the way you buy media?Click here to read what the media agencies think Click here to read what the media owners think Ottokar Rosenberger, UK country manager, eHarmony How we deal with data will dictate how this is going to play out. I can see […]

/i/h/l/oranges160.jpg

Beaucoup de fruits

Josie Allchin

Rosie Baker is Marketing Week’s specialist on sustainability and retail – and the two topics often go hand-in-hand. Her blog focuses on all things to do with sustainability, Corporate Social Responsibility and ethical business.

Case study: Unilever

Josie Allchin

As one of the world’s largest FMCG companies, the social and environmental impact of Unilever’s business activities will always be huge relative to most other organisations. However, by 2020 it aims to halve the environmental footprint of its products, improve the welfare of 1 billion people and source all its agricultural products sustainably, while doubling its revenues.