Josie Allchin

Plan A

Case study: Marks & Spencer

Josie Allchin

Marks & Spencer’s Plan A made the business an extra £50m in the 12 months to 31 March 2010. The programme is now four years old and aims to reduce the retailer’s environmental impact while trading ethically and helping consumers become healthier. This involves meeting 180 self-imposed targets by 2015.

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Chromaroma has bowled me over

Josie Allchin

Lara O’Reilly is Marketing Week’s digital and telecoms specialist and here she gives her own view on what companies from Apple to Zynga are up to in the wired world of the web.

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John Lewis eyes up hydrogen fuel

Josie Allchin

Rosie Baker is Marketing Week’s specialist on sustainability and retail – and the two topics often go hand-in-hand. Her blog focuses on all things to do with sustainability, Corporate Social Responsibility and ethical business.

24-hour Olympic coverage

Josie Allchin

Eurosport might not compete with national broadcasters and premium channels for the rights to cover the biggest events in a given country, yet it does show one of the biggest worldwide – the Olympic Games.

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Q+A with Laurent-Eric Le Lay, CEO of Eurosport

Josie Allchin

Click here to read the cover feature: Blood, sweat and tearsClick here to read what other marketers had to ask Laurent-Eric Le LayClick here to read about Eurosport’s Olympics coverage Marketing Week (MW): Most media companies suffered during the global financial crisis. How well have Eurosport’s finances held up? Laurent-Eric Le Lay (LLL): In 2010 […]

AdobeYouthVoices

Adobe: CSR

Josie Allchin

Click here to read the cover feature: Ann Lewnes, senior VP of marketing, AdobeClick here to read a one-to-one Q&A with Ann Lewnes As well as driving Adobe’s corporate positioning, its branding and identity, Ann Lewnes also oversees Adobe’s internal communications and community relations efforts. This includes the Adobe Foundation, which funds philanthropic initiatives around […]

One-to-one Q&A with Ann Lewnes

Josie Allchin

Click here to read the cover feature: Ann Lewnes, senior VP of marketing, AdobeClick here to read about Adobe’s CSR Marketing Week (MW): Your tools are expensive, and some go up against cheaper alternatives. Does any of that force down your price points? Ann Lewnes (AL): Our products are the best in every category, so […]

Celebrating real family relationships

Josie Allchin

Click here to read the cover feature: Is your brand ready for some home truths?Click here to read about marketing and nostalgiaClick here to find out how tech brands are making themselves family friendly Highlighting real family relationships over the stereotypical portrait of mother, father and two children allows brands to be broader in their […]