Chromaroma has bowled me over
Josie AllchinLara O’Reilly is Marketing Week’s digital and telecoms specialist and here she gives her own view on what companies from Apple to Zynga are up to in the wired world of the web.
Can cosmetics brands make honesty their USP?
Josie AllchinMaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands in the news. She also oversees the Market Research Focus weekly bulletin.
John Lewis eyes up hydrogen fuel
Josie AllchinRosie Baker is Marketing Week’s specialist on sustainability and retail – and the two topics often go hand-in-hand. Her blog focuses on all things to do with sustainability, Corporate Social Responsibility and ethical business.
Mood-based advertising could tune in to untapped markets
Josie AllchinLara O’Reilly is Marketing Week’s digital and telecoms specialist and here she gives her own view on what companies from Apple to Zynga are up to in the wired world of the web.
Newspaper retail round-up
Josie AllchinA round-up of retail stories in the news this week… Prada, Oddbins, All Saints, Mothercare, Walmart, Best Buy
24-hour Olympic coverage
Josie AllchinEurosport might not compete with national broadcasters and premium channels for the rights to cover the biggest events in a given country, yet it does show one of the biggest worldwide – the Olympic Games.
Marketer-2-marketer
Josie AllchinWhat do other marketers have to ask Eurosport’s CEO Laurent-Eric Le Lay?
Q+A with Laurent-Eric Le Lay, CEO of Eurosport
Josie AllchinClick here to read the cover feature: Blood, sweat and tearsClick here to read what other marketers had to ask Laurent-Eric Le LayClick here to read about Eurosport’s Olympics coverage Marketing Week (MW): Most media companies suffered during the global financial crisis. How well have Eurosport’s finances held up? Laurent-Eric Le Lay (LLL): In 2010 […]
Newspaper retail round-up
Josie AllchinA roundup of retail stories in the newspapers this week… JJB, Uniqlo, Debenhams, Tesco, French Connection, Greggs
Adobe: CSR
Josie AllchinClick here to read the cover feature: Ann Lewnes, senior VP of marketing, AdobeClick here to read a one-to-one Q&A with Ann Lewnes As well as driving Adobe’s corporate positioning, its branding and identity, Ann Lewnes also oversees Adobe’s internal communications and community relations efforts. This includes the Adobe Foundation, which funds philanthropic initiatives around […]
One-to-one Q&A with Ann Lewnes
Josie AllchinClick here to read the cover feature: Ann Lewnes, senior VP of marketing, AdobeClick here to read about Adobe’s CSR Marketing Week (MW): Your tools are expensive, and some go up against cheaper alternatives. Does any of that force down your price points? Ann Lewnes (AL): Our products are the best in every category, so […]
Newspaper retail round-up
Josie AllchinA roundup of retail stories from the newspapers this week… LVMH, John Lewis, White Stuff, high street, Tesco, Starbucks, Oddbins.
Celebrating real family relationships
Josie AllchinClick here to read the cover feature: Is your brand ready for some home truths?Click here to read about marketing and nostalgiaClick here to find out how tech brands are making themselves family friendly Highlighting real family relationships over the stereotypical portrait of mother, father and two children allows brands to be broader in their […]
Putting the ‘we’ into Wii: Tech names make themselves more family friendly
Josie AllchinClick here to read the cover feature: Is your brand ready for some home truths?Click here to read about marketing and nostalgiaTo see how brands use real families, click here Nintendo took a new tack when it launched its Wii console in 2006, moving its image from the stereotypical male gamer to embed itself as […]
Wealth generation: How parents use nostalgia to pass brands to children
Josie AllchinClick here to read the cover feature: Is your brand ready for some home truths?Click here to find out how tech brands are making themselves family friendlyTo see how brands use real families, click here Favourite brands are passed down through generations, for all types of family, the research reveals. Kenwood, with its strong nostalgic […]