Josie Allchin

Wealth generation: How parents use nostalgia to pass brands to children

Josie Allchin

Click here to read the cover feature: Is your brand ready for some home truths?Click here to find out how tech brands are making themselves family friendlyTo see how brands use real families, click here Favourite brands are passed down through generations, for all types of family, the research reveals. Kenwood, with its strong nostalgic […]

Q+A: Elisa Steele and Mollie Spilman

Josie Allchin

Click here to read the cover feature: Yahoo! The comeback kid?Click here to read what other marketers had to ask Elisa Steele, Yahoo! chief marketing officer and Mollie Spilman, senior vice-president of global business-to-business marketing Yahoo! Chief marketing officer Elisa Steele and senior vice-president of global business-to-business marketing Mollie Spilman answer questions from Marketing Week. […]

Elisa Steele and Mollie Spilman: marketer to marketer

Josie Allchin

Click here to read the cover feature: Yahoo! The comeback kid?Click here to read a Q+A with Elisa Steele and Mollie Spilman Andrew Warner, EMEA senior marketing director at Expedia, asks: After nearly 15 years in the market how will you ensure that Yahoo! stays relevant to the needs of advertisers as the line between […]

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Case study: Robert Dyas

Josie Allchin

Click here to read the cover feature: Is your price strategy broken?Click here to read case studies on Iceland and Ocado Price is not merely an aspect of brand positioning but also a variable that is influenced by a retailer’s business model. Steven Round, chief executive of Robert Dyas, points out that businesses will make […]

Case study: Ocado

Josie Allchin

Click here to read the cover feature: Is your price strategy broken?Click here to read case studies on Iceland and Robert Dyas Ocado has a branding job to do unlike that of perhaps any other retailer. Not only does it have the task of positioning itself as an online-only business against supermarkets that have a […]

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Case study: Iceland

Josie Allchin

Click here to read the cover feature: Is your price strategy broken?Click here to read case studies on Ocado and Robert Dyas The UK’s supermarkets demonstrate a preoccupation with price that is unrivalled by any other retail sector. Given this, OC&C’s research into the price-sensitivity of shoppers holds some hidden shocks. Consumers claim not to […]

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Case study: Red Cross

Josie Allchin

Click here to read the cover feature on the top most desired brands Click here to see which brands appeal to which personality Aid organisation Red Cross comes an impressive eighth on the most desirable list, surrounded by luxury or more aspirational brands such as Emirates (6), Prada (12) and Nintendo (11). But this does […]

Hot brands and why people want them

Josie Allchin

Click here to read the cover feature on the top most desired brands Click here to see why Red Cross is a hot brand Clear’s research segments people’s personalities based on the brands they most desire and how they describe themselves. Brands either play an aspirational role for people, or they mirror a person’s own […]

DMA chair? Challenging, thankless but with huge opportunity

Josie Allchin

The Direct Marketing Association’s new chairman, Scott Logie has a task to convince the DM community of the association’s relevance, effectiveness and creativity, argues Mike Welsh, chief executive of Publicis Dialog. The start of 2011 sees Scott Logie installed as the new chairman of DMA UK. We should all wish him luck and every success […]

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Trends to watch in 2011

Josie Allchin

Liane Dietrich, managing director of LinkShare UK, discusses some of the trends making a splash in the retail sector in 2011 and explains how marketers should respond. The retail sector, like the big dipper, is not without its ups and downs and performance both on and offline over the past 18 months has shown us […]