Brands to watch in 2011
Josie AllchinSenior marketers reveal which brand they think will be the ’one to watch’ in 2011
The ‘coalition consumer’
Josie AllchinWhat consumer behaviours should marketers be mindful of as they plan for the year ahead? Food for thought is provided by The Coalition Consumer, a recent study by HPI Research in partnership with Kitcatt Nohr Alexander Shaw.
Budgets for 2011
Josie AllchinMarketing budgets increased by a net 0.5% in the third quarter of 2010, according to the latest Bellwether report, but the report’s author and Markit chief economist Chris Williamson urged caution following public sector cuts and the VAT increase. We asked marketers what their budgets are looking like for 2011.
Top marketing strategies for 2011
Josie AllchinWhat will be your marketing strategy for 2011?
The best campaigns of 2010?
Josie AllchinSome brands defied reduced marketing budgets and depleted teams in 2010, and employed creative thinking to produce innovative and effective campaigns. We asked senior marketers what they thought was the best campaign of 2010.
Making location based services mainstream
Josie AllchinLocation-based services, as exemplified by Foursquare and Facebook Places, are overlooking some basic principles built on consumer needs, argues Felix Morgan, senior creative technologist at Billington Cartmell
Tips for mobile retail sites
Josie AllchinAlex Wares, managing director of web optimisation firm Mediarun, outlines five top tips for retailers developing mobile friendly websites.
The YouGove take: financial services
Josie AllchinOnce bitten twice shy: Tim Britton, chief executive of UK YouGov, talks about financial services
Stop the Spam – Time to be intelligent with e-mail
Josie AllchinRecent research has revealed that the UK is among the worst offenders of sending SPAM e-mails, and more worryingly half of UK companies are now guilty of the practice. Kevin Slatter, managing director of G2 Data Dynamics, argues that the marketing industry needs to put its house in order now. Glancing through the volume of […]
A new era of brand building
Josie AllchinGary Moss, chairman of Brand Vista, explains how a new brand alignment monitor can help brands assess whether they are delivering on their brand promises.
How Mums are feeling about Christmas spending
Josie AllchinMost UK mums have been budgeting all year; but will this remain the case for Christmas? IPC Advertising’s director of insight Amanda Wigginton explores.
Marketer 2 marketer
Josie AllchinThree marketers put their questions to Kimberly-Clark executives Troy Warfield and Andrew Bienkowski.
Q&A with Kimberly-Clark executives Troy Warfield and Andrew Bienkowski
Josie AllchinClick here to read the cover feature – Troy Warfield: Kimberly-Clark’s vice-president of family care for Europe Click here to read how Kimberly-Clark has removed cliches from marketing Kotex Click here to read what other marketers had to ask Troy Warfield and Andrew Bienkowski Marketing Week (MW): What do your roles entail? Troy Warfield (TW): […]
Case study: U by Kotex
Josie AllchinKimberly-Clark’s vice president of global marketing and innovation, Andrew Bienkowski, reveals how Kotex has responded to consumer insight to change its brand strategy.
Reasons to be cheerful
Josie AllchinMike Welsh, CEO of Publicis Dialog, sees plenty to cheer in 2011. So we’re almost at the end of another difficult year for the direct marketing industry. The recession dividend we normally experience didn’t really happen this time; particularly in offline. Every agency, regardless of discipline, now preaches the gospel of conversation and engagement. And […]