What consumer behaviours should marketers be mindful of as they plan for the year ahead? Food for thought is provided by The Coalition Consumer, a recent study by HPI Research in partnership with Kitcatt Nohr Alexander Shaw.
Marketing budgets increased by a net 0.5% in the third quarter of 2010, according to the latest Bellwether report, but the report’s author and Markit chief economist Chris Williamson urged caution following public sector cuts and the VAT increase. We asked marketers what their budgets are looking like for 2011.
What will be your marketing strategy for 2011?
Some brands defied reduced marketing budgets and depleted teams in 2010, and employed creative thinking to produce innovative and effective campaigns. We asked senior marketers what they thought was the best campaign of 2010.
Location-based services, as exemplified by Foursquare and Facebook Places, are overlooking some basic principles built on consumer needs, argues Felix Morgan, senior creative technologist at Billington Cartmell
Alex Wares, managing director of web optimisation firm Mediarun, outlines five top tips for retailers developing mobile friendly websites.
Once bitten twice shy: Tim Britton, chief executive of UK YouGov, talks about financial services
Recent research has revealed that the UK is among the worst offenders of sending SPAM e-mails, and more worryingly half of UK companies are now guilty of the practice. Kevin Slatter, managing director of G2 Data Dynamics, argues that the marketing industry needs to put its house in order now. Glancing through the volume of […]
Gary Moss, chairman of Brand Vista, explains how a new brand alignment monitor can help brands assess whether they are delivering on their brand promises.
Most UK mums have been budgeting all year; but will this remain the case for Christmas? IPC Advertising’s director of insight Amanda Wigginton explores.
Three marketers put their questions to Kimberly-Clark executives Troy Warfield and Andrew Bienkowski.
Click here to read the cover feature – Troy Warfield: Kimberly-Clark’s vice-president of family care for Europe Click here to read how Kimberly-Clark has removed cliches from marketing Kotex Click here to read what other marketers had to ask Troy Warfield and Andrew Bienkowski Marketing Week (MW): What do your roles entail? Troy Warfield (TW): […]
Kimberly-Clark’s vice president of global marketing and innovation, Andrew Bienkowski, reveals how Kotex has responded to consumer insight to change its brand strategy.
Mike Welsh, CEO of Publicis Dialog, sees plenty to cheer in 2011. So we’re almost at the end of another difficult year for the direct marketing industry. The recession dividend we normally experience didn’t really happen this time; particularly in offline. Every agency, regardless of discipline, now preaches the gospel of conversation and engagement. And […]
Matt Counsell, partner and head of quantitative research for McCallum Layton, reveals the results of a recent study of 400 consumers and their views on buying green brands.