Travelodge sales and marketing director Catriona Kempston explains why data mining is essential for targeted marketing and acquisition and explains what she was looking for in a winner when judging the Marketing Week Data Strategy Awards entries
Action for Children’s chief of digital communications/data scientist Darren Robertson suggests that organisations probably already have the data talent they need within their departments.
Game Retail insight and reward director Fred Prego on the link between data and creativity and on how small businesses can benefit from data mining.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
This year the Marketing Week Data Strategy Awards have been overhauled with new categories to reflect the swiftly changing way marketers are using data to power business strategies, step-changing projects and effective customer campaigns.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
The Brazilian tourist agency Embratur is rolling out a new advertising campaign on social media across seven countries, including the UK, ahead of the 2014 FIFA World Cup.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne For previous cartoons click here
Lack of alignment around brand or campaign objectives and insufficient engagement at the top end of the client organisation are some of the reasons that client-agency relationships don’t go well. Healthy client agency relationships have to be based on clarity, transparency and trust. The third happens only if the other two are in place.
McDonald’s has worked with Leo Burnett on a global level for 25 years on its creative and above-the-line work, The Marketing Store for 20 years on below-the-line, OMD for its media planning and buying since 2002, and Razorfish for digital since 2007.
Technology firm Blur Group aims to reinvent how businesses do commerce. It claims that its global services exchange delivers services differently and provides a new way to buy, manage and pay for core services.
Royal Mail says the flurry of marketing activity by energy companies to communicate and mitigate the impact of price rises has helped lift revenue at the start of the second half of its financial year.
Ahead of its merger with US Airways next week, American Airlines’ director of international marketing Stephen Davis discusses the evolution of the brand’s identity and outlines the new customer experience in what has been a busy year.