Josie Allchin

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Data Strategy Awards 2014: The Shortlist

Josie Allchin

This year the Marketing Week Data Strategy Awards have been overhauled with new categories to reflect the swiftly changing way marketers are using data to power business strategies, step-changing projects and effective customer campaigns.

Viewpoint: Joe Clift, chief marketing officer at CFA

Josie Allchin

Lack of alignment around brand or campaign objectives and insufficient engagement at the top end of the client organisation are some of the reasons that client-agency relationships don’t go well. Healthy client agency relationships have to be based on clarity, transparency and trust. The third happens only if the other two are in place.

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