On the shelf
Josie AllchinThe Bailey Group UK’s Julia Collis explains how field marketing can have a significant impact on ROI and help to ensure that a brand’s retail marketing spend is not wasted.
The Bailey Group UK’s Julia Collis explains how field marketing can have a significant impact on ROI and help to ensure that a brand’s retail marketing spend is not wasted.
A digital review carried out by Sky will see a new focus on search engine optimisation to increase traffic to its online properties as part of a new emphasis on digital marketing.
While consumer spend remains cautious, Christmas campaigns are getting bigger, better and more full of famous faces than ever before, says Mark Thomson, media director of Royal Mail.
Facebook’s recent launches may have run Foursquare out of town. Greg Grimmer, partner at advertising agency Hurrell Moseley Dawson & Grimmer, explores how.
Social media may actually inhibit true connection when it’s used to satisfy an urge for fame, argues David Cushman, managing director of social media consultancy Ninety10 Group and former Bauer digital development chief
Engagement drives output and is critical to any successful online research project, says Joe Stubbs, junior consultant at Promise Communities.
1911: Chevrolet Motor Car Company was founded in the US by Louis Chevrolet and William Durant. 1918: Chevrolet is acquired by General Motors. 2005: GM relaunches the brand in Europe. All mainstream Daewoo cars are rebranded as Chevrolet. 2009: GM files for bankruptcy. The company is rescued by a $50bn US Government aid package. 2010: GM […]
Click here to read the cover feature – a profile of Chevrolet’s UK managing director, Mark Terry Click here to read what other marketers want to know about Chevrolet MW: What attracted you to the Chevrolet brand? Wayne D Brannon, president and managing director Chevrolet Europe (WB): I came over to Europe from Detroit on […]
Click here to read the cover feature – a profile of Chevrolet’s UK managing director, Mark Terry Click here to read a Q+A with Mark Terry, managing director of Chevrolet UK and Wayne D Brannon, president and managing director of Chevrolet Europe Peter Snelling, head of communications at Michelin, asks: How have you managed the […]
Richard Lees, chairman of data and marketing services company dbg, offers advice on how to avoid the Big Brother effect. I sometimes feel sorry for marketers. When it comes to using data they can be stuck between a rock and hard place. On the one hand consumers have expectations in terms of targeting and “knowing […]
Facebook’s plans for a web 2.0 email service adds credence to the theory that the social network is targeting Google’s market bit by bit, but can the company famous for its privacy problems and stalking issues really topple the global giant that is Google? Guest columnist Judith Lewis gives her view. Will Facebook become the […]
The results of the first global qualitative research study and subsequent report into consumers’ general attitudes and behaviours towards brands in social media make for an interesting read, explains Rob Hernandez, global brand director for Firefly Millward Brown.
Ian Dowds, UK vice president of Specific Media, explains how behavioural targeting can better connect brands to online Christmas shoppers Last year, more than 7 million UK adults shopped online for Christmas gifts, according to Mintel data. With online shopping more popular than ever before, brands cannot afford to leave targeted advertising off their Christmas […]
Mind the mult-channel gap: Tim Britton, chief executive of UK YouGov, talks about retail distribution
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