Josie Allchin

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Who is thinking green?

Josie Allchin

Matt Counsell, partner and head of quantitative research for McCallum Layton, reveals the results of a recent study of 400 consumers and their views on buying green brands.

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On the shelf

Josie Allchin

The Bailey Group UK’s Julia Collis explains how field marketing can have a significant impact on ROI and help to ensure that a brand’s retail marketing spend is not wasted.

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Sky green lights new digital roster

Josie Allchin

A digital review carried out by Sky will see a new focus on search engine optimisation to increase traffic to its online properties as part of a new emphasis on digital marketing.

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Chevrolet timeline

Josie Allchin

1911: Chevrolet Motor Car Company was founded in the US by Louis Chevrolet and William Durant. 1918: Chevrolet is acquired by General Motors. 2005: GM relaunches the brand in Europe. All mainstream Daewoo cars are rebranded as Chevrolet. 2009: GM files for bankruptcy. The company is rescued by a $50bn US Government aid package. 2010: GM […]

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Q&A: A European overview with Mark Terry, managing director of Chevrolet UK, and Wayne D Brannon, president and managing director of Chevrolet Europe

Josie Allchin

Click here to read the cover feature – a profile of Chevrolet’s UK managing director, Mark Terry Click here to read what other marketers want to know about Chevrolet MW: What attracted you to the Chevrolet brand? Wayne D Brannon, president and managing director Chevrolet Europe (WB): I came over to Europe from Detroit on […]

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Marketer 2 marketer

Josie Allchin

Click here to read the cover feature – a profile of Chevrolet’s UK managing director, Mark Terry Click here to read a Q+A with Mark Terry, managing director of Chevrolet UK and Wayne D Brannon, president and managing director of Chevrolet Europe Peter Snelling, head of communications at Michelin, asks: How have you managed the […]

Intelligence vs Intrusion

Josie Allchin

Richard Lees, chairman of data and marketing services company dbg, offers advice on how to avoid the Big Brother effect. I sometimes feel sorry for marketers. When it comes to using data they can be stuck between a rock and hard place. On the one hand consumers have expectations in terms of targeting and “knowing […]

Facebook: Dragon Slayer or Ogre?

Josie Allchin

Facebook’s plans for a web 2.0 email service adds credence to the theory that the social network is targeting Google’s market bit by bit, but can the company famous for its privacy problems and stalking issues really topple the global giant that is Google? Guest columnist Judith Lewis gives her view. Will Facebook become the […]

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Why brands need a more human face in social media

Josie Allchin

The results of the first global qualitative research study and subsequent report into consumers’ general attitudes and behaviours towards brands in social media make for an interesting read, explains Rob Hernandez, global brand director for Firefly Millward Brown.

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How brands can make their online Christmas wishes come true

Josie Allchin

Ian Dowds, UK vice president of Specific Media, explains how behavioural targeting can better connect brands to online Christmas shoppers Last year, more than 7 million UK adults shopped online for Christmas gifts, according to Mintel data. With online shopping more popular than ever before, brands cannot afford to leave targeted advertising off their Christmas […]