As part of an exclusive profile, Yahoo’s vice president of international marketing, Robert Bridge, tells Marketing Week about his biggest marketing challenge and the effect that CEO Marissa Mayer has on his role.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Zoopla Property Group’s marketing director tells Marketing Week why now is the right time for the brand to embark on a big advertising campaign.
Also in this story: Property’s path of potential: The marketing strategies accelerating the UK’s property boom Q&A: Charlotte Harper, marketing director, Zoopla Property Group Will Help to Buy live up to its name? Engaging local communities Zoopla’s sponsorship of West Bromwich Albion helps it communicate with the surrounding community while also boosting its profile in […]
Government schemes like the first phase of Help to Buy have been widely credited with giving the property industry a much needed injection of life, but critics are sceptical whether the recently launched mortgage guarantee aspect of Help to Buy will lead to a boom.
The millions spent on marketing by banks looking to tempt customers to switch current accounts in the past month has led to an 11 per cent increase in account transfers.
Reckitt Benckiser has credited increased investment in brands such as Durex, Nurofen and Dettol and its decision to spend extra on product innovation after posting a 5 per cent increase in quarterly revenue.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
One of the less noticed effects of the US shutdown has been the major disruption it has caused to government data collection. Since the shutdown came into effect on 1 October, the Bureau of Labor Statistics has stopped collecting price data and has also ceased its review of last month’s data. According to Forbes, it is very possible that the federal agency will not produce a consumer price index for October, resulting in a gaping hole in the country’s economic records that will hinder the decision making ability of politicians and businesses.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Festival of Marketing 2013: American Express is looking to create first-of-their-kind digital experiences for its customers to differentiate its brand in the highly competitive payments market.
The ‘year of the mobile’ is gathering pace judging by the latest IAB/PwC data and the media frenzy of commentary surrounding Twitter’s IPO plans. First half year figures from IAB/PwC show mobile now accounts for 14.1 per cent of all digital advertising spend – nearly double the figure for the same period last year. The spend is driven by increasing smartphone penetration (68 per cent of the UK population and rising) and possibly the arrival of 4G.
Also in this story Profile: Kimberly Kriss, AEG Europe AEG – A breakdown Kimberly Kriss’s advice to young marketers Know and listen to your customer now: we have the luxury of social media outlets, your virtual boardroom should never be empty – especially with millennials taking such a heavy hand in everything we’re doing. They […]