Josie Allchin

Top marketers on the property issues affecting brands

Josie Allchin

Also in this story: Property’s path of potential: The marketing strategies accelerating the UK’s property boom Q&A: Charlotte Harper, marketing director, Zoopla Property Group Will Help to Buy live up to its name? Engaging local communities Zoopla’s sponsorship of West Bromwich Albion helps it communicate with the surrounding community while also boosting its profile in […]

Will Help to Buy live up to its name?

Josie Allchin

Government schemes like the first phase of Help to Buy have been widely credited with giving the property industry a much needed injection of life, but critics are sceptical whether the recently launched mortgage guarantee aspect of Help to Buy will lead to a boom.

Facebook

The Marketing Week

Josie Allchin

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

jonny bacon

Faith in government data is slipping

Josie Allchin

One of the less noticed effects of the US shutdown has been the major disruption it has caused to government data collection. Since the shutdown came into effect on 1 October, the Bureau of Labor Statistics has stopped collecting price data and has also ceased its review of last month’s data. According to Forbes, it is very possible that the federal agency will not produce a consumer price index for October, resulting in a gaping hole in the country’s economic records that will hinder the decision making ability of politicians and businesses.

Branwell Johnson

Mobile’s rise from dwarf star to supernova comes with a caveat

Josie Allchin

The ‘year of the mobile’ is gathering pace judging by the latest IAB/PwC data and the media frenzy of commentary surrounding Twitter’s IPO plans. First half year figures from IAB/PwC show mobile now accounts for 14.1 per cent of all digital advertising spend – nearly double the figure for the same period last year. The spend is driven by increasing smartphone penetration (68 per cent of the UK population and rising) and possibly the arrival of 4G.

Kimberly Kriss’s six rules for marketing success

Josie Allchin

Also in this story Profile: Kimberly Kriss, AEG Europe AEG – A breakdown Kimberly Kriss’s advice to young marketers Know and listen to your customer now: we have the luxury of social media outlets, your virtual boardroom should never be empty – especially with millennials taking such a heavy hand in everything we’re doing. They […]

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

Subscribe now