AEG – A breakdown
Josie AllchinAnschutz Entertainment Group (AEG) is a Los Angeles-based company and a wholly owned subsidiary of the Anschutz Company.
Kimberly Kriss’s advice to young marketers
Josie AllchinAlso in this story Profile: Kimberly Kriss, AEG Europe AEG – A breakdown Kimberly Kriss’s six rules for marketing success No one teaches you how to build your personal brand. They teach you how to market, how to do analysis, how to do research, but they don’t teach you how to build the brand that […]
The Marketing Week
Josie AllchinWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Q&A: Nathan Ansell, head of brand and marketing for M&S Food
Josie AllchinHead of brand and marketing for M&S Food, Nathan Ansell, explains how he thinks the brand has influenced consumers.
Viewpoint: Jack Fryer, head of research at Parlophone/Warner Music
Josie AllchinBrands are moving away from old-fashioned notions of the adland ‘sell’ and towards embedding themselves into entertainment and culture. Those that are doing it well enjoy genuine credibility and are being accepted as vital lifestyle ‘indicators’ for young people.
The Marketing Week
Josie AllchinWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Barclays seeks ‘voice of customer’ for rebuilding efforts
Josie AllchinBarclays is stepping up efforts to repair its tarnished reputation among consumers by looking to hire its first director of customer experience to lead a new team briefed to deliver a “step change in customer satisfaction”.
The Festival of Marketing 8-10 October 2013: preview
Josie AllchinThe Festival of Marketing is a brand new series of events celebrating marketing in all its forms, brought to you by Marketing Week and its sister brands Econsultancy, Design Week, Creative Review and Data Strategy. Taking place across several venues in east London from 8 to 10 October, it will cover the big issues of […]
The rise of the chief digital officer
Josie AllchinThe position of chief digital officer (CDO) has sparked much debate in the wider business community about how companies can best adapt to the impact of digital technology.
Q&A: Ali Hine, chief marketing officer, IG Group
Josie AllchinFinancial services firm IG Group’s chief marketing officer talks about the transition from a CIO to a CMO role, and how the line between the two roles might be blurring.
Video: Fuller’s outlines marketing drive to get closer to fans
Josie AllchinLondon Pride brewer Fuller’s is preparing a raft of marketing activity across all its brands to reach out to younger, discerning drinkers and drive sales through word-of-mouth. Marketing Week visited its riverside brewery to get a deeper insight into the strategy from marketing chief Wade Crouch.
The Marketing Week
Josie AllchinWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
High street recovery means retailers must change their marketing message
Josie AllchinIt’s early days, but optimism is returning to the UK high street. The BRC’s latest monthly figures show that retail sales were up 1.8 per cent in August and now retailers including John Lewis, Argos and Dixons are all reporting solid sales growth.
Violetta – a story of success for Disney Channels EMEA
Josie AllchinVioletta is a talented teenager who has been living in Europe and returns to her native Buenos Aires. In the first original co-production between Disney Channels EMEA and Disney Channel Latin America, the TV series of the same name premiered in Latin America and Italy in May 2012.
Disney’s history of magic: Timeline
Josie AllchinAlso in this story Profile: Tricia Wilber – chief marketing officer The Walt Disney Company EMEA, and general manager for Disney Channels Q&A: Watch an exclusive video interview with Tricia Wilber Violetta – a story of success for Disney Channels EMEA 1923 – The Disney Brothers Studio founded 1928 – the film Steamboat Willie is released, […]