As part of Marketing Week’s profile of Disney’s Tricia Wilber, features editor Lucy Handley quizzes the brand’s CMO for the EMEA regions and general manager for Disney Channels about her biggest marketing challenges.
Intercontinental Hotels Group (IHG) is launching the first UK television advertisement for Holiday Inn Express to raise awareness of the added value services that differentiate the brand in the crowded mid-priced hotel market.
Domino’s has launched a nationwide advertising campaign to introduce its new “Greatness” positioning and promote its recently revamped logo.
Widespread discounts and sales promotions by retailers drove down the average price of non-food items on the high street by 2.3 per cent in August.
Tesco is planning a revamp of its Finest product range as it looks to raise perceptions of the quality of its food among consumers.
John Lewis director of commercial operations, Sean Allam, explains how exports are important for the brand.
Also in this story Brands abroad: British brands advise on how to expand and reach new markets Q&A: Sean Allam, director of commercial operations, John Lewis Top 5 tips for expanding abroad “A multi-channel approach to expansion allows British retailers to extend the reach of their brand quickly to new customers around the world and so […]
Debenhams is to celebrate its 200-year anniversary with a unique collection of limited-edition products as it continues efforts to improve brand perceptions.
Very is set to end its partnership with Holly Willoughby as it shifts focus to new brands and designers after four years working with the TV presenter.
TSB has today (9 September) returned to the UK high street with a promise to offer “local banking” that helps UK “communities and customers thrive”. Marketing Week visited one of its flagship brands in London to talk to chief executive Paul Pester about the in-branch experience and what local banking means.
Reebok is launching what it claims is an “aggressive” push to stand out in the fiercely contested sportswear retail arena by introducing outlets designed to foster local communities of fitness enthusiasts.
EE has partnered with TV chef Jamie Oliver’s YouTube channel Food Tube to create a campaign to showcase the 4G network’s video streaming capabilities.
Koinophilia – a love of all things average and a fondness for the usual – is a theory developed by biologist Johan Koeslag, who suggests that in nature creatures are drawn to mates with common and familiar features rather than those that are distinct or different.
Heineken UK’s brand director for Foster’s talks about how its marketing approach takes into account different brands and changing attitudes.
This week Asda appointed VCCP Blue to its estimated £100m ad account, in a bid to overhaul its marketing and maintain its share of the supermarket sector, which has been under increasing competition from discounters like Aldi and Lidl at one end of the scale, and upmarket supermarkets like Waitrose and Sainsbury’s at the other.