Josie Allchin

jonny bacon

Can retailers maintain the summer bounce?

Josie Allchin

By the UK’s standards, we’ve had an excellent summer. Although the weather is beginning to return to the default setting of gloom and drizzle, for a good couple of months we enjoyed record temperatures and glorious sunny days. The national feel-good factor was boosted by the sporting heroics of the likes of Andy Murray and Chris Froome, and the birth of the royal baby.

The lawyer’s view

Josie Allchin

Also in this story Breaking bad: How far should Marmite and other brands push the taste and regulatory boundaries? Ban for your buck: The most complained about ads (that didn’t break the rules) Clive Halperin PartnerGSC Solicitors LLP Given advertisers’ familiarity with the regulations, why are there so many complaints about breaches of the codes? […]

Q&A: Jonathan Warburton, chairman, Warburtons

Josie Allchin

Also in this story: Ethical trading: How to be good What consumers say about ‘Triple G’ brands Marketing Week (MW): If you are profitable, why does it matter if your business is ‘good’ or not? Jonathan Warburton (JW): Our business has been going for well over a century. If you don’t behave in the appropriate […]

A national disgrace and a branding tragedy

Josie Allchin

For the first 50 years of its existence it did not look particularly impressive. Wandering past the site in the late 18th century you would have simply seen a 30-acre cabbage patch in the middle of South London surrounded by a circular lane.

Sarah Warby Sainsburys

Marketer 2 marketer: Sarah Warby, Sainsbury’s

Josie Allchin

Also in this story Inisde Sainsbury’s: Its marketing team explains the retailer’s winning strategy Q&A: How Sainsbury’s approaches insight, with Alex Owens, head of insight, data, tools and segmentation Claire Harper, Founder, IndiaCoco and former marketing director at Mamas and Papas and head of online at Sainsbury’s, asks: “The brand’s involvement with the Paralympics was a […]