Sainsbury’s continues to outperform big four rivals
Josie AllchinSainsbury’s is continuing to outpace its rivals and was the only one of the big four supermarkets to grow its share of the market in the latest quarter, according to a report.
Sainsbury’s is continuing to outpace its rivals and was the only one of the big four supermarkets to grow its share of the market in the latest quarter, according to a report.
By the UK’s standards, we’ve had an excellent summer. Although the weather is beginning to return to the default setting of gloom and drizzle, for a good couple of months we enjoyed record temperatures and glorious sunny days. The national feel-good factor was boosted by the sporting heroics of the likes of Andy Murray and Chris Froome, and the birth of the royal baby.
Also in this story Breaking bad: How far should Marmite and other brands push the taste and regulatory boundaries? Ban for your buck: The most complained about ads (that didn’t break the rules) Clive Halperin PartnerGSC Solicitors LLP Given advertisers’ familiarity with the regulations, why are there so many complaints about breaches of the codes? […]
Although the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) write the rules, it is the ASA that enforces them in the UK and works to ensure advertising across all media is legal, decent, honest and truthful. In 2012, 31,298 complaints were considered concerning 18,990 ads, which led to 3,700 being changed or withdrawn.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
What is a ‘Triple G’ brand?
Also in this story: Ethical trading: How to be good What consumers say about ‘Triple G’ brands Marketing Week (MW): If you are profitable, why does it matter if your business is ‘good’ or not? Jonathan Warburton (JW): Our business has been going for well over a century. If you don’t behave in the appropriate […]
For the first 50 years of its existence it did not look particularly impressive. Wandering past the site in the late 18th century you would have simply seen a 30-acre cabbage patch in the middle of South London surrounded by a circular lane.
Also in this story Inisde Sainsbury’s: Its marketing team explains the retailer’s winning strategy Q&A: How Sainsbury’s approaches insight, with Alex Owens, head of insight, data, tools and segmentation Claire Harper, Founder, IndiaCoco and former marketing director at Mamas and Papas and head of online at Sainsbury’s, asks: “The brand’s involvement with the Paralympics was a […]
Sainsbury’s Alex Owens reveals how the retailer uses insight to help the brand.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Co-op made a big splash earlier this week when it issued an ultimatum to lads’ mags: introduce modesty bags or we’ll withdraw your titles from our shelves.
Twitter’s reluctance to fire up its crisis communications strategy quickly enough to counter the criticisms being levelled at the company for the way it deals with abuse on its site is having a damaging effect on its perception among consumers, according to YouGov data.
O2’s call to arms for the nation to be ‘more dog’ proved the popular ad on YouTube in July, while excitement following the arrival of the Royal baby helped Carling score a viral hit.