Jonathan Bacon

lips-2014-fullwidth

The future of food and drink marketing

Jonathan Bacon

As the National Obesity Forum issues a stark warning about the poor state of the UK’s health, some food and drink brands are adapting their marketing to encourage healthier lifestyle choices while remaining appealing the consumers.

iBeacon

Mobile microtargeting

Jonathan Bacon

Apple launched its microtargeting technology iBeacon into its US stores last week, while a raft of brands are experimenting with tracking techniques that could change the way people shop.