Good content is made for sharing
Jonathan BaconClick here to see a bigger version of the infographic above
Launching in Russia
Jonathan BaconRussia’s middle class is undergoing phenomenal growth and is predicted to represent 86 per cent of the population by 2020 with a spending power of $1.3trn. Savvy brands are entering the market now to target this next big opportunity.
Brand storytelling: Narrative theory
Jonathan BaconBrand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.
Making its marque
Jonathan BaconAston Martin global marketing director Markus Kramer talks about the marketing challenges facing luxury brands and how his brand is celebrating its centenary.
Rebooting Britain’s high streets
Jonathan BaconShoppers still care about their local high street but several factors are stopping them from going there to buy. Retailers must work together to attract them back.
Rise and shine it’s breakfast time
Jonathan BaconClick here to see a bigger version of the infographic above
Social media: Mission not impossible in virtual world
Jonathan BaconBrands have a greater chance of achieving better results on social media if they target the most active users.
Meet The Fixer
Jonathan BaconAs one of industry’s top troubleshooters, Beatrice Lafon has travelled the world saving brands and businesses. Now she is setting down roots as president of Claire’s Accessories Europe, where she is working on an essential recovery plan.
Play to win the hospitality game
Jonathan BaconAhead of a big summer of sport, businesses aim to use corporate hospitality to derive maximum value from their connections
Retail marketing: See me, touch me, move me
Jonathan BaconTo beat competition from the internet, brands are using cutting-edge technology to make the physical shop environment as interactive as it can be online
Men’s fashion: Online suits you sir
Jonathan BaconThe men’s fashion market is enjoying strong growth thanks to online channels and better brand marketing.
Young marketers: Budding talents pushing for progress
Jonathan BaconAmbitious young marketers are rising to senior roles with the aim of effecting change.
Corporate brands: Parents take a tip from their product offspring
Jonathan BaconFMCG giants are winning over consumers by pushing their parent company to the fore and drawing on the power of their brands.
Taking a chance to beat the downturn
Jonathan BaconDespite the doom and gloom of the economy, the latest data shows small businesses are still prepared to take marketing risks.
Kicking off
Jonathan BaconFootball is being shown the red card from fans and pundits for its on and off-pitch performance. Sponsors and clubs must offer more sophisticated engagement opportunities to score positive attention – and help the sport clean up its act.